Kristi Rawlinson
Vice President Marketing, STRIVR
Professional Overview
Kristi Rawlinson is a seasoned marketing executive with over 25 years of experience driving impactful communication strategies and building high-performing teams. As the Vice President of Marketing at STRIVR, she is responsible for leading the company's global marketing initiatives, brand positioning, and go-to-market efforts to support the organization's rapid growth in the virtual reality and enterprise training solutions space.
Experience Summary
Current Role
As the Vice President of Marketing at STRIVR, Kristi is responsible for developing and executing the company's integrated marketing strategy to drive brand awareness, lead generation, and customer acquisition. She oversees a team of marketing professionals and works closely with cross-functional stakeholders to align marketing initiatives with the company's business objectives. Under her leadership, STRIVR has significantly expanded its market presence and successfully launched several innovative product offerings.
Career Progression
Kristi's extensive career in marketing and communications spans various industries, including technology, software, and enterprise consulting. Prior to joining STRIVR, she held senior leadership roles at Micro Focus, Hewlett-Packard, and Sun Microsystems, where she was instrumental in developing and implementing strategic communication plans, managing global PR and media relations, and leading high-impact marketing campaigns. Kristi's ability to drive change, foster cross-functional collaboration, and deliver measurable results has been a hallmark of her success throughout her career.
Academic Background
Kristi holds a Bachelor of Business Administration degree in Advertising and Finance from Texas Christian University, where she graduated with distinction.
Areas of Expertise
- Integrated marketing strategy development and execution
- Brand management and positioning
- Digital marketing and demand generation
- Corporate communications and media relations
- Strategic partnerships and client engagement
- Team building and leadership
Professional Impact
Under Kristi's leadership, STRIVR has experienced significant growth in its market share and customer base, with the company's virtual reality training solutions being adopted by numerous Fortune 500 enterprises. Kristi has been instrumental in driving the company's successful expansion into new industry verticals and securing high-profile partnerships that have further solidified STRIVR's position as a leading provider of immersive enterprise training solutions.
Conclusion
With her extensive experience, strategic vision, and proven track record of driving marketing excellence, Kristi Rawlinson is a valuable asset to STRIVR and a respected leader in the technology and enterprise training industries. Her commitment to innovation, collaboration, and delivering measurable results positions her as a trusted advisor and strategic partner to both her team and the company's key stakeholders.
