KC

Kristin Cunningham

Kristin Cunningham - Director of Marketing Strategy



Professional Overview



Kristin Cunningham is an accomplished marketing strategist with over 5 years of experience driving impactful marketing initiatives for leading retail and e-commerce brands. As the Director of Marketing Strategy at Beauty & Hair, she leverages her deep expertise in consumer behavior, digital marketing, and campaign optimization to spearhead innovative marketing strategies that elevate brand awareness, increase customer engagement, and drive sustainable business growth.

Experience Summary



Director of Marketing Strategy, Beauty & Hair (Present)
  • Oversee the development and implementation of comprehensive marketing strategies that align with the company's business objectives and target audience

  • Lead a team of marketing specialists to plan, execute, and analyze cross-channel marketing campaigns, including email, social media, content marketing, and paid advertising

  • Collaborate with the product, sales, and customer service teams to ensure seamless integration of marketing initiatives and a consistent brand experience

  • Utilize data-driven insights to continuously optimize marketing efforts, measure campaign performance, and identify new opportunities for growth


Client Success Manager, Kibo Commerce (Past)
  • Served as the primary point of contact for key clients, ensuring exceptional customer service and successful implementation of e-commerce solutions

  • Analyzed client data and provided strategic recommendations to improve online sales, conversion rates, and customer retention

  • Developed and delivered comprehensive training programs to equip clients with the knowledge and skills to effectively leverage Kibo's platform


Sales Operations & Client Specialist, Stanley Korshak (Past)
  • Managed the end-to-end sales process, from lead generation to order fulfillment, ensuring a seamless customer experience

  • Collaborated with the merchandising team to identify and execute targeted marketing campaigns to drive sales

  • Provided exceptional customer service, addressing client inquiries and resolving issues in a timely and professional manner


Academic Background



Kristin holds a Bachelor of Science in Merchandising from the University of North Texas, where she graduated with honors and was recognized for her academic excellence.

Areas of Expertise



  • Digital marketing strategy and campaign management

  • Consumer behavior analysis and market research

  • E-commerce optimization and performance tracking

  • Cross-functional team leadership and collaboration

  • Data-driven decision-making and business analytics


Professional Impact



  • Spearheaded a highly successful email marketing campaign for Beauty & Hair, resulting in a 25% increase in open rates and a 15% boost in conversion rates

  • Developed and implemented a comprehensive social media strategy for Kibo Commerce, driving a 40% increase in follower engagement and a 30% growth in lead generation

  • Streamlined the sales operations at Stanley Korshak, improving order processing efficiency by 30% and enhancing the overall customer experience


Conclusion



Kristin Cunningham is a dynamic marketing strategist with a proven track record of delivering impactful results for her clients. Her extensive experience, data-driven approach, and exceptional leadership skills make her a valuable asset in driving the success of any retail or e-commerce organization. Kristin is committed to staying at the forefront of industry trends and continuously expanding her expertise to provide innovative marketing solutions that propel businesses forward.