Kristin Daroza
Director of Retail Marketing, Brixton
[LinkedIn](http://www.linkedin.com/in/kristinkolenicdaroz)
Location: Oceanside, California, United States
Professional Snapshot
Kristin Daroza serves as the Director of Retail Marketing at Brixton, a leading company in the streetwear apparel sector. She brings a substantial background in strategic marketing, brand development, and event planning across a variety of consumer industries, including action sports, technology, hair care, wedding/events, and spirits/beverages. She is recognized for her expertise in driving retail-focused growth initiatives and enhancing both in-store and digital customer experiences.
Current Role and Responsibilities
- As Director of Retail Marketing, Kristin defines and drives Brixton’s retail marketing strategy.
- She oversees the development and execution of innovative marketing campaigns to increase brand awareness, store and digital traffic, and customer loyalty.
- Her leadership has been pivotal in Brixton’s expansion into new markets, supporting successful product launches, and elevating the company’s omni-channel retail presence.
- Kristin is noted for spearheading the launch of Brixton’s mobile app, which has been commended for its seamless integration with in-store experiences.
- She plays a key role in maximizing Brixton’s community engagement through strategic event planning and elevated experiential marketing.
Career Progression
- Director of Retail Marketing, Brixton (Current): Leads the retail marketing division, with a focus on innovative campaign strategy and customer-centric brand initiatives.
- Sr. Manager of Retail Marketing, Brixton: Enhanced in-store experiences and digital marketing, driving measurable improvements in consumer engagement and brand reputation.
- Marketing Consultant: Supported clients in retail, fashion, and beauty industries, leveraging industry versatility.
- Senior Group Retail & Events Marketing Manager, Sole Technology: Managed group retail and event strategies for this action sports company.
- Director of Marketing, UNITE Hair: Drove brand positioning and product launch strategies within the hair care sector.
- Marketing Manager, Spy Optic, Inc.: Focused on brand development for a leader in lifestyle and sports eyewear.
Education
- Bachelor of Arts, Marketing
University of California, Los Angeles (UCLA)
Graduated with distinction
Key Areas of Expertise
- Retail marketing strategy and execution
- Brand development and positioning
- Omnichannel marketing campaigns
- Event planning and experiential marketing
- Digital marketing and social media management
- Budgeting and performance analytics
Impact & Achievements
- Launched successful marketing campaigns that have elevated Brixton’s brand visibility and significantly driven up engagement across retail platforms.
- Instrumental in conceptualizing and implementing Brixton’s mobile app, enhancing customer connectivity and cross-channel sales.
- Renowned for effective event planning, strengthening Brixton’s community presence and positioning the brand as a leader within the competitive retail landscape.
- Responsible for fostering customer loyalty through targeted brand and customer engagement initiatives, driving robust sales performance.
Contact Information
- Email: kdaroza@brixton.com
- Phone: +1 760-477-5965
Team Structure & Collaboration
As a member of Brixton’s Sales Operations and Marketing team, Kristin collaborates with colleagues in brand marketing, sales, and operations to streamline processes and maximize the company’s commercial effectiveness in the U.S. and Canadian markets. Her collaborative leadership style is central to ensuring that Brixton’s products are positioned for optimal market penetration and customer engagement.
Professional Interests
Kristin maintains an active presence on professional networks, sharing insights on organizing retail events, best practices in marketing execution, and brand storytelling. She is engaged in contemporary trends within retail innovation and experiential marketing, demonstrating a commitment to continual growth and industry leadership.
Kristin Daroza’s combination of industry expertise, strategic leadership, and hands-on experience with both in-store and digital retail environments positions her as a key influencer within Brixton and the broader retail marketing space.
