Kristin Fuerst

Senior Manager, Content Marketing
Columbia, Maryland, United States

Professional Overview

Kristin Fuerst is an accomplished content marketing professional with over a decade of experience in the healthcare and wellness industries. As the Senior Manager of Content Marketing at Midi Health, she is responsible for developing and executing strategic content initiatives that drive brand awareness, customer engagement, and business growth.

Experience Summary

Current Role

As the Senior Manager of Content Marketing at Midi Health, Kristin leads a team of content creators and strategists in the development and distribution of high-quality, audience-focused content. She is instrumental in aligning content efforts with the company's overall marketing and business objectives, ensuring a cohesive and impactful content strategy. Kristin's expertise in content optimization, SEO, and performance analysis has enabled her to consistently deliver measurable results and drive meaningful engagement with Midi Health's target audience.

Career Progression

Prior to her current role, Kristin served as the Senior Manager of Content Marketing at Hinge Health, where she spearheaded the development of a comprehensive content marketing program that positioned the company as a thought leader in the digital healthcare space. Before that, she held various editorial and content management roles at Dotdash Meredith, where she played a crucial role in improving the quality, consistency, and performance of content across the Verywell brand.

Kristin's career began in the wellness industry, where she served as the Executive Editor at Canyon Ranch, overseeing the creation and distribution of engaging content that supported the company's holistic health and wellness initiatives.

Academic Background

Kristin holds a Bachelor of Arts degree in English Literature from the University of Maryland, where she graduated with honors.

Areas of Expertise

• Content strategy and planning

• Content creation and optimization

• Search engine optimization (SEO)

• Content performance analysis and reporting

• Team leadership and management

• Stakeholder collaboration and alignment

Professional Impact

Throughout her career, Kristin has consistently demonstrated her ability to drive growth and impact through content marketing. At Hinge Health, she played a pivotal role in increasing organic traffic and lead generation by 30% year-over-year through the implementation of a targeted content strategy. At Dotdash Meredith, she led the development of a content quality assurance program that resulted in a 15% improvement in user engagement metrics across the Verywell brand.

Conclusion

With her deep understanding of the healthcare and wellness industries, her proven track record of content marketing success, and her collaborative leadership style, Kristin Fuerst is poised to continue making a significant impact as the Senior Manager of Content Marketing at Midi Health. Her commitment to data-driven decision-making and her passion for creating compelling, audience-centric content make her a valuable asset to any organization.