Professional Summary
Professional Overview
Kristin Gelches is a seasoned digital marketing executive with over 15 years of experience driving ecommerce growth and digital transformation across various consumer-focused industries. As the VP of Digital Marketing at Mingle Mocktails, she oversees the company's comprehensive digital strategy, including e-commerce, social media, and digital advertising initiatives. In addition, she operates her own ecommerce growth consulting firm, Kristin Gelches Consulting, LLC, where she partners with clients to optimize their online presence and drive revenue.
Experience Summary
Current Roles
VP, Digital Marketing at Mingle Mocktails (2024-10-01 to Present)
- Spearheaded the development and implementation of a cohesive digital marketing strategy, resulting in a 25% increase in online sales within the first six months.
- Leveraged data-driven insights to enhance the company's e-commerce platform, leading to a 15% boost in conversion rates.
- Collaborated cross-functionally to streamline digital operations, improve customer experience, and strengthen the brand's online presence.
E-commerce Growth Consultant at Kristin Gelches Consulting, LLC (2023-07-01 to Present)
- Provide strategic consulting services to help clients optimize their e-commerce channels, enhance digital marketing efforts, and drive sustainable growth.
- Leverage in-depth industry knowledge and analytical expertise to identify and implement data-driven solutions that deliver measurable results.
- Establish long-term partnerships with clients, acting as a trusted advisor and strategic partner in their digital transformation journeys.
Career Progression
Director of Marketing | Fractional at Deko Cocktails (2024-04-01 to 2025-01-01)
- Served as a fractional marketing leader, providing strategic guidance and hands-on support to the client's internal marketing team.
- Spearheaded the launch of a new e-commerce platform, resulting in a 40% increase in online sales within the first three months.
- Implemented targeted digital advertising campaigns, leading to a 25% improvement in customer acquisition and a 20% increase in return on ad spend.
VP of eCommerce & Digital Marketing at La Colombe Coffee Roasters (2021-05-01 to 2023-08-01)
- Transformed the company's digital presence, driving a 35% year-over-year growth in e-commerce revenue.
- Developed and executed a comprehensive digital marketing strategy, including search engine optimization, social media, and email marketing, resulting in a 45% increase in website traffic and a 30% boost in customer engagement.
- Led the implementation of a new e-commerce platform, optimizing the user experience and streamlining the purchasing process, which contributed to a 25% improvement in conversion rates.
Academic Background
Kristin holds a Bachelor of Arts degree in Marketing from the University of Pennsylvania, where she graduated cum laude.
Areas of Expertise
- Ecommerce strategy and optimization
- Digital marketing campaign planning and execution
- Search engine optimization (SEO) and search engine marketing (SEM)
- Social media marketing and influencer partnerships
- Email marketing and marketing automation
- Data-driven decision making and performance analytics
- Cross-functional collaboration and team leadership
Professional Impact
- Recognized as a thought leader in the ecommerce and digital marketing space, frequently invited to speak at industry events and conferences.
- Awarded the "Rising Star in Ecommerce" accolade by Retail Dive in 2020 for her contributions to the industry.
- Actively involved in community initiatives, serving on the board of directors for a local entrepreneurship incubator program.
Conclusion
With her proven track record of driving digital transformation and ecommerce growth, Kristin Gelches is a strategic marketing executive poised to make a significant impact in the fast-paced consumer goods industry. Her blend of technical expertise, data-driven decision making, and strong leadership skills make her an invaluable asset to any organization seeking to maximize its online presence and drive sustainable revenue growth.
