Kristin Keefer, Senior Manager - Sales Operations
Professional Overview
Kristin Keefer is an experienced Sales Operations professional with a proven track record of driving operational excellence and enabling revenue growth. As the Senior Manager of Sales Operations at PandaDoc, she is responsible for optimizing sales processes, leveraging data-driven insights to inform strategic decision-making, and implementing best-in-class tools and technologies to streamline the sales function.
Experience Summary
Current Role
As the Senior Manager of Sales Operations at PandaDoc, Kristin oversees a team of operations specialists, data analysts, and process engineers. She is instrumental in aligning sales activities with the company's broader business objectives, ensuring that the sales team has the necessary resources, data, and support to achieve their revenue targets. Kristin's key responsibilities include:
- Developing and executing sales operations strategies to drive efficiency, productivity, and growth
- Implementing and optimizing sales automation tools and technologies to enhance the sales team's capabilities
- Analyzing sales data, identifying trends, and providing actionable insights to inform sales planning and decision-making
- Collaborating cross-functionally with sales, marketing, and executive leadership to align on strategic initiatives
Career Progression
Prior to her current role, Kristin held several senior-level marketing operations positions, including Director of Marketing Operations at Netskope and Head of Marketing Operations at Outreach. In these roles, she gained extensive experience in leveraging data and technology to streamline marketing processes, optimize campaign performance, and support revenue growth. Kristin's earlier career included a Senior Manager of Marketing Operations role at AvidXchange, Inc., where she played a crucial part in the company's successful IPO and organizational restructuring.
Academic Background
Kristin holds a Bachelor of Science degree in Business Administration from the University of Missouri, with a specialization in Marketing. She is an active member of the MO Pros, a professional organization dedicated to advancing the field of marketing operations.
Areas of Expertise
- Sales operations strategy and execution
- Sales process optimization and automation
- Data analysis and business intelligence
- Cross-functional collaboration and stakeholder management
- Operational efficiency and productivity improvement
- Change management and organizational transformation
Professional Impact
Throughout her career, Kristin has consistently delivered measurable impact on the organizations she has served. Some of her key achievements include:
- Implemented a sales forecasting model at Outreach that improved revenue predictability by 25%
- Spearheaded the integration of Salesforce and Marketo at AvidXchange, Inc., resulting in a 30% increase in marketing-qualified leads
- Developed and rolled out a sales enablement platform at Netskope that increased sales team productivity by 18%
Conclusion
Kristin Keefer is a versatile and results-oriented Sales Operations leader with a proven track record of driving operational excellence and supporting revenue growth. Her deep expertise in leveraging data, technology, and cross-functional collaboration, combined with her strategic mindset and adaptability, make her a valuable asset to any organization seeking to optimize its sales function and achieve its business objectives.
