Kristin Knapp - Seasoned E-Commerce and Digital Transformation Leader
Professional Overview
Kristin Knapp is a highly accomplished e-commerce and digital transformation executive with over 20 years of experience driving strategic growth and innovation for leading luxury and consumer brands. As the Head of E-Commerce at Ecommerce Consulting, she leverages her deep expertise in e-commerce, digital marketing, and omnichannel strategy to help clients navigate the evolving digital landscape and achieve measurable business results.
Experience Summary
Current Role
As the Head of E-Commerce at Ecommerce Consulting, Kristin is responsible for overseeing the firm's e-commerce practice, providing strategic guidance and technical expertise to help clients develop and implement comprehensive digital commerce solutions. She works closely with cross-functional teams to optimize online sales channels, enhance customer experiences, and drive sustainable revenue growth.
Career Progression
Prior to her current role, Kristin held several high-profile positions, including Chief Digital Officer at Nili Lotan New York, Vice President of E-Commerce at Parfums Christian Dior, and Vice President of E-Commerce and Digital Marketing at Dior (LVMH). She has a proven track record of leading successful digital transformations, implementing cutting-edge technologies, and driving innovative marketing initiatives that have significantly impacted the business performance of global luxury and beauty brands.
Kristin's earlier career includes roles as Senior Director of E-Commerce and Retailer.com at Coty Inc., as well as various e-commerce and digital leadership positions at TOM FORD INTERNATIONAL, J. Mendel, Assouline, BVLGARI, and Hermès. Her extensive experience in the luxury and retail sectors has enabled her to develop a deep understanding of the unique challenges and opportunities facing these industries in the digital age.
Academic Background
Kristin holds a Bachelor's degree in Marketing from Miami University, where she graduated with distinction.
Areas of Expertise
- E-commerce strategy and implementation
- Omnichannel customer experience design
- Digital marketing and social media optimization
- Enterprise-level technology integration and management
- Cross-functional team leadership and collaboration
- Data-driven decision making and performance optimization
Professional Impact
Throughout her career, Kristin has led numerous high-profile initiatives that have delivered significant business impact for her employers. At Parfums Christian Dior, she spearheaded the development and launch of a groundbreaking e-commerce platform that drove a 35% increase in online sales. As Vice President of E-Commerce and Digital Marketing at Dior (LVMH), she developed and executed a comprehensive digital transformation strategy that resulted in a 28% improvement in customer engagement and a 19% increase in revenue.
Conclusion
Kristin Knapp is a seasoned e-commerce and digital transformation expert with a proven track record of driving strategic growth and innovation for leading global brands. As the Head of E-Commerce at Ecommerce Consulting, she is poised to continue making a significant impact in the industry, helping clients navigate the evolving digital landscape and unlock new opportunities for success.
