Kristin Llewelyn

Sponsorship/Partnership Marketing Consultant and Travel Advisor

Professional Overview

Kristin Llewelyn is a seasoned marketing and partnership professional with over 20 years of experience in the industry. As the Owner of The Sponsorship Co, she leverages her expertise in affinity marketing and strategic partnerships to help clients elevate their brands and drive growth. In addition, Kristin serves as the Owner of Voyage View Travel, where she provides comprehensive travel planning services to her clients.

Experience Summary

Current Roles

Owner - Sponsorship/Partnership Marketing Consultant, The Sponsorship Co (2025-01-01 to Present)

• Provides strategic consulting and implementation services to clients, helping them develop and manage successful sponsorship and partnership programs

• Identifies and secures high-value partnerships that align with client goals and deliver measurable business impact

• Develops innovative sponsorship activation strategies to maximize brand visibility and engagement

Owner - Travel Advisor, Voyage View Travel (2023-12-01 to Present)

• Offers comprehensive travel planning services, including itinerary creation, booking coordination, and travel logistics management

• Leverages industry relationships and insider knowledge to curate unique, personalized travel experiences for clients

• Ensures seamless and memorable journeys for both leisure and business travelers

Career Progression

Senior Manager, Affinity Marketing Partnerships, BECU (2014-04-01 to 2025-01-01)

• Developed and managed a portfolio of high-value affinity partnerships, driving significant revenue growth and brand awareness for the credit union

• Implemented innovative partnership activation strategies, leading to increased member engagement and retention

• Served as a key strategic advisor to senior leadership, providing insights and recommendations to enhance the organization's partnership ecosystem

Account Manager, Federal System Integrator Team, HP (2011-06-01 to 2013-07-01)

• Managed a diverse portfolio of federal government clients, building strong relationships and delivering customized technology solutions

• Exceeded annual sales targets through effective collaboration with cross-functional teams and strategic account planning

• Recognized for exceptional customer service and consistently achieving high customer satisfaction scores

Academic Background

Kristin holds a Bachelor of Science in Marketing from the University of Washington, where she graduated with honors.

Areas of Expertise

• Sponsorship and partnership program development and management

• Affinity marketing strategy and implementation

• Relationship management and client engagement

• Travel planning and logistics coordination

• Strategic account management and sales

• Brand building and marketing campaign execution

Professional Impact

• Grew BECU's affinity partnership portfolio by 25% over a 3-year period, resulting in a significant increase in non-interest income

• Spearheaded the launch of a successful co-branded credit card program, driving over $10 million in new revenue for the credit union

• Recognized as a subject matter expert in the sponsorship and partnership marketing industry, frequently invited to speak at industry events and conferences

Conclusion

Kristin Llewelyn is a versatile marketing and partnership professional with a proven track record of driving growth and innovation. Her expertise in affinity marketing, sponsorship program management, and travel planning, combined with her strategic mindset and client-centric approach, make her a valuable asset to her clients and the industries she serves.