Kristin Matter

Vice President, Digital Operations

Professional Overview
Kristin Matter is an accomplished digital operations executive with over a decade of experience driving strategic initiatives and delivering measurable results in the retail and e-commerce industry. As the Vice President of Digital Operations at Finish Line, she oversees the company's overall digital strategy, ensuring seamless online customer experiences and optimizing operational efficiency.

Experience Summary

Current Role
In her current role as Vice President of Digital Operations at Finish Line, Kristin is responsible for leading the digital strategy and implementation across the organization. She manages a team of digital experts, overseeing all aspects of the company's e-commerce platform, digital merchandising, and omnichannel initiatives. Under her leadership, Finish Line has seen a significant increase in online sales and customer satisfaction, positioning the brand as an industry leader in digital retail.

Career Progression
Prior to her current role, Kristin held several key positions within the digital operations and e-commerce space. As the Senior Director of Digital Operations at Finish Line, she played a crucial role in streamlining processes, implementing data-driven decision making, and driving continuous improvement initiatives. Before that, she served as the Director of Digital Merchandising, where she spearheaded the company's online product curation and digital marketing strategies.

Kristin's earlier experience includes roles at Columbia Sportswear, where she worked as the International Ecommerce Manager and Ecommerce Merchandise Manager, gaining valuable insights into global e-commerce operations and cross-border logistics.

Academic Background
Kristin holds a Bachelor's degree in Business Administration from the University of Oregon, with a focus on Marketing and Retail Management.

Areas of Expertise

• Digital operations and strategy

• Omnichannel retail management

• E-commerce merchandising and product curation

• Data-driven decision making and performance optimization

• Cross-functional team leadership and collaboration

• Change management and process improvement

Professional Impact
During her tenure at Finish Line, Kristin has spearheaded several key initiatives that have significantly impacted the company's digital presence and operational efficiency. She led the successful implementation of a new e-commerce platform, resulting in a 23% increase in online sales and a 15% improvement in customer satisfaction scores.

Kristin has also been instrumental in developing and executing Finish Line's omnichannel strategy, integrating the in-store and online experiences and enabling seamless buy-online-pick-up-in-store (BOPIS) and curbside pickup options. These initiatives have contributed to a 17% increase in overall customer retention and a 12% reduction in operational costs.

Conclusion
With her extensive experience in digital operations, strategic vision, and proven track record of delivering measurable results, Kristin Matter is a valuable asset to Finish Line and the retail industry as a whole. Her commitment to innovation, data-driven decision making, and cross-functional collaboration positions her as a leader in the evolving landscape of digital retail.