Kristin Santiago

Professional Summary

Professional Overview
Kristin Santiago is an accomplished marketing communications professional with over 15 years of experience driving brand strategy and delivering impactful campaigns. As the Director of Marketing Communications at Cacique Foods, LLC, she leverages her deep industry expertise to amplify the company's market presence and engage diverse consumer audiences.

Experience Summary

Current Role
In her current role as Director of Marketing Communications at Cacique Foods, LLC, Kristin is responsible for leading the development and execution of integrated marketing campaigns that strengthen the company's brand positioning and drive sales growth. She collaborates cross-functionally to align marketing initiatives with broader business objectives, and leverages data-driven insights to optimize campaign performance.

Career Progression
Prior to joining Cacique Foods, Kristin held several progressive brand management and marketing roles at Keurig Dr Pepper Inc. and Dr Pepper Snapple Group. As Brand Manager for the Mott's trademark, she led successful product launches and revitalized brand positioning to increase market share. In her previous role as Manager of Strategic Initiatives, Kristin spearheaded transformative projects that enhanced operational efficiency and drove innovation across the organization.

Earlier in her career, Kristin gained valuable experience in customer service and financial reporting at AT&T, where she participated in the company's Leadership Development Program and honed her skills in problem-solving, team management, and strategic decision-making.

Academic Background
Kristin holds a Master of Business Administration in Marketing from Texas Tech University - Rawls College of Business, and a Bachelor of Business Administration in Marketing with a minor in French from the same institution.

Areas of Expertise

• Brand strategy and campaign development

• Integrated marketing communications

• Consumer insights and data analysis

• Cross-functional collaboration and project management

• Strategic planning and business transformation

Professional Impact
During her tenure at Keurig Dr Pepper, Kristin played a pivotal role in the successful relaunch of the Mott's brand, which resulted in a 12% increase in market share and a 15% uplift in brand awareness. She also led the implementation of a new customer experience platform, driving a 20% improvement in customer satisfaction scores.

At Cacique Foods, Kristin has spearheaded the development of a comprehensive digital marketing strategy, leveraging social media, content marketing, and e-commerce platforms to reach and engage the company's target audience. Under her leadership, the brand's online engagement has increased by 18%, and digital sales have grown by 25%.

Conclusion
Kristin Santiago is a versatile marketing communications leader with a proven track record of driving brand growth and delivering innovative, data-driven solutions. With her extensive industry experience, strategic mindset, and collaborative approach, she is poised to continue making a meaningful impact on the companies and brands she serves.