Kristin Shulman

Professional Summary

Professional Overview
Kristin Shulman is an accomplished global talent marketing and employer branding executive with extensive experience driving innovative talent attraction strategies. As the Global Director of Talent Marketing, Employer Brand & Early Careers Attraction at Booking.com, she is responsible for developing and executing integrated marketing campaigns to elevate the company's employer brand and recruitment efforts worldwide.

Experience Summary

Current Role
In her current role at Booking.com, Kristin leads a team of marketing professionals to create compelling content and experiences that engage top talent and position the company as an employer of choice. She is responsible for developing the global talent marketing and employer branding strategy, managing cross-functional collaborations, and driving measurable results that support the company's talent acquisition goals.

Career Progression
Kristin has built an impressive career spanning over 15 years in the talent acquisition and marketing space. Prior to her current role, she served as the Global Head of Talent Marketing at Booking.com, where she was instrumental in elevating the company's employer brand and enhancing its appeal to diverse talent pools. Before that, she held various leadership positions at Allegis Global Solutions, where she led employer branding and digital marketing initiatives for the organization's global clients. Kristin's earlier career experience includes roles in marketing and communications at CA Technologies and MTV Networks, where she honed her skills in content creation, digital marketing, and brand management.

Academic Background
Kristin holds a Bachelor's degree in Communications from Fordham University, where she graduated with honors.

Areas of Expertise

• Employer branding and talent marketing strategy

• Integrated digital marketing campaign development and execution

• Early careers attraction and university/campus recruitment

• Employee value proposition (EVP) development and deployment

• Diversity, equity, and inclusion (DEI) in talent attraction

• Workforce planning and talent pipeline development

• Data-driven decision making and performance measurement

Professional Impact
Throughout her career, Kristin has spearheaded numerous successful talent marketing and employer branding initiatives that have resulted in increased brand awareness, improved candidate experience, and enhanced talent acquisition outcomes for her clients and employers. Her innovative approaches, data-driven insights, and collaborative leadership style have earned her a reputation as a forward-thinking talent marketing strategist within the industry.

Conclusion
Kristin Shulman is a seasoned talent marketing and employer branding expert who excels at crafting and executing global talent attraction strategies that drive business success. Her extensive experience, industry expertise, and proven track record of delivering measurable results make her a valuable asset to Booking.com and a respected thought leader in the talent acquisition space.