Kristina Harshany, Chief Marketing Officer
Professional Overview
Kristina Harshany is a seasoned marketing executive with over 15 years of experience driving strategic marketing initiatives and business growth. As the Chief Marketing Officer at CenterSquare Investment Management, she is responsible for leading the firm's global marketing efforts, brand development, and digital transformation. Kristina also serves as the Founder of Ignitable, a boutique marketing consultancy focused on empowering emerging businesses.
Experience Summary
Current Role
As the Chief Marketing Officer at CenterSquare Investment Management, Kristina oversees the firm's comprehensive marketing strategy, leveraging her expertise in brand management, digital marketing, and client engagement. She has been instrumental in elevating the firm's brand presence and driving increased visibility within the investment management industry. Under her leadership, CenterSquare has experienced significant growth in its client base and assets under management.
Career Progression
Prior to joining CenterSquare, Kristina held various leadership roles at SEI, where she served as the Global Marketing Director and Director of Private Wealth Management. In these positions, she spearheaded successful marketing campaigns, enhanced digital capabilities, and developed innovative client-centric programs that contributed to the firm's overall growth and industry recognition. Earlier in her career, Kristina held senior roles at Citibank and Landamerica Financial Group, where she gained extensive experience in the 1031 exchange and financial services sectors.
Academic Background
Kristina holds a Bachelor of Science degree in Marketing from the University of Pennsylvania, where she graduated with Honors. She has also completed executive education programs at the Wharton School, focusing on strategic marketing and business leadership.
Areas of Expertise
- Strategic marketing and brand management
- Digital marketing and data-driven optimization
- Client experience and relationship management
- Business development and growth strategies
- Financial services and investment management industry expertise
Professional Impact
Throughout her career, Kristina has been recognized for her innovative marketing strategies and her ability to drive tangible business results. She has been invited to speak at industry conferences and has contributed thought leadership articles to prominent industry publications. Kristina's work has been instrumental in enhancing the visibility and reputation of the organizations she has served.
Conclusion
Kristina Harshany is a highly accomplished marketing executive with a proven track record of success in the investment management industry. Her strategic vision, digital expertise, and client-centric approach have consistently driven growth and innovation for the organizations she has led. As the Chief Marketing Officer at CenterSquare Investment Management and the Founder of Ignitable, Kristina continues to make a significant impact on the industry.
