Kristina Melbourn, MBA

Chief Executive Officer

Professional Overview

Kristina Melbourn is a seasoned executive with over 20 years of experience in the medical device and consumer goods industries. As the Chief Executive Officer of Fieldstone Coffee Roasters, she is responsible for driving the company's strategic vision, operational excellence, and financial performance. Kristina also serves as a Spine Consultant at Globus Medical, leveraging her deep industry expertise to support the company's product development and customer engagement efforts.

Experience Summary

Current Roles

Chief Executive Officer, Fieldstone Coffee Roasters (2007 - Present)

• Spearheaded the company's transformation from a regional coffee roaster to a nationally recognized brand, driving a 45% increase in revenue and a 35% improvement in profitability over the past five years.

• Implemented lean manufacturing practices and automated processes, resulting in a 20% reduction in production costs and a 15% increase in production capacity.

• Fostered a culture of innovation, leading the development of several award-winning coffee blends and expanding the company's product portfolio to include specialty tea and brewing equipment.

Spine Consultant, Globus Medical (2012 - Present)

• Provides strategic guidance and subject matter expertise to the Globus Medical team, contributing to the successful development and commercialization of new spinal implant and instrumentation products.

• Collaborates with clinical researchers and key opinion leaders to gather insights that inform product design and market positioning, resulting in the launch of three best-selling spinal fusion systems.

• Delivers comprehensive training to the Globus Medical sales team, ensuring they are equipped to effectively communicate the value proposition of the company's products to healthcare providers.

Career Progression

Spine Rep. Neuromodulation, St. Jude Medical (2011 - 2012)

• Provided sales and technical support for the company's spinal cord stimulation and drug delivery product lines, consistently exceeding quarterly sales targets by 15-20%.

• Leveraged strong relationships with orthopedic and neurosurgical practices to secure new accounts and drive adoption of St. Jude Medical's innovative neuromodulation solutions.

Spine Consultant, Medtronic (2005 - 2011)

• Responsible for product training, case support, and clinical education for Medtronic's spinal implant and biologics portfolio, contributing to a 25% increase in market share within her territory.

• Collaborated with the R&D team to provide valuable insights that informed the design and development of next-generation spinal products, resulting in the successful launch of two market-leading devices.

Device Sales, Johnson and Johnson (1998 - 2005)

• Excelled in a variety of sales and account management roles, consistently ranking among the top performers in her division and earning multiple sales excellence awards.

• Developed strong relationships with healthcare providers, demonstrating a deep understanding of their clinical needs and challenges, and positioning J&J's products as effective solutions.

Academic Background

Kristina holds a Master of Business Administration (MBA) degree from the University of Pennsylvania's Wharton School, where she specialized in Strategic Management and Entrepreneurship. She also earned a Bachelor of Science (BS) degree in Biology from the University of California, Los Angeles.

Areas of Expertise

• Medical device and consumer goods industries

• Strategic planning and executive leadership

• Operational optimization and process improvement

• New product development and commercialization

• Sales and account management

• Clinical education and technical support

Professional Impact

• Recognized as a thought leader in the coffee industry, frequently invited to speak at industry conferences and events.

• Serves on the board of directors for the Specialty Coffee Association, contributing to the development of industry standards and best practices.

• Actively involved in philanthropic initiatives, including the Fieldstone Foundation, which has donated over $1 million to local community organizations.

Conclusion

With her exceptional leadership skills, deep industry expertise, and proven track record of driving growth and innovation, Kristina Melbourn is poised to continue making a significant impact in both the medical device and consumer goods sectors. She is a versatile and strategic executive who excels at aligning organizational goals with customer needs and market trends, positioning her for continued success in her current and future endeavors.