Kristina Timmins
Senior Director of Global Social & Influencer Marketing
Professional Overview
Kristina Timmins is an experienced marketing and communications leader with a proven track record of driving global brand growth and digital innovation. As the Senior Director of Global Social & Influencer Marketing at Crocs, Inc., she oversees the company's worldwide social media strategy, influencer partnerships, and digital content initiatives to enhance brand visibility and engage consumers across key markets.
Experience Summary
Current Role
As the Senior Director of Global Social & Influencer Marketing at Crocs, Inc., Kristina is responsible for leading a team of social media and influencer marketing specialists to develop and execute impactful digital campaigns. She works closely with cross-functional stakeholders to align the brand's social strategy with broader marketing objectives, leveraging data-driven insights to optimize content and campaign performance. Under her leadership, Crocs has significantly expanded its social media presence and influencer partnerships, driving increased brand awareness and engagement among target consumer segments.
Career Progression
Prior to joining Crocs, Kristina held senior marketing and communications roles at leading consumer brands. As the Head of Global Influencer Marketing at Sonos, Inc., she built the company's influencer program from the ground up, collaborating with high-profile content creators to enhance brand visibility and drive product adoption. Earlier in her career, Kristina served as the Director and Senior Manager of Global Communications and Brand Publicity at Hasbro, where she oversaw the execution of global publicity campaigns and media relations efforts for the company's iconic toy and entertainment properties.
Academic Background
Kristina holds a Bachelor of Arts degree in Communications and Public Relations from the University of Massachusetts Amherst, where she graduated with honors.
Areas of Expertise
- Social media strategy and channel management
- Influencer marketing program development and execution
- Digital content creation and optimization
- Integrated marketing campaign planning and implementation
- Cross-functional collaboration and stakeholder management
- Data analysis and performance measurement
Professional Impact
Under Kristina's leadership, Crocs has seen a significant increase in social media engagement and influencer-driven content, resulting in improved brand sentiment and higher consumer conversion rates. At Sonos, she spearheaded the company's first-ever global influencer program, which contributed to a 20% increase in product sales within the first year. Throughout her career, Kristina has demonstrated a talent for driving innovative, data-driven marketing initiatives that deliver measurable business impact.
Conclusion
With her extensive experience in global marketing and communications, Kristina Timmins is a strategic and dynamic leader who excels at leveraging digital and social media platforms to elevate brand visibility and engage consumers worldwide. Her expertise in developing and executing successful influencer marketing programs, coupled with her ability to drive cross-functional collaboration, make her a valuable asset in the rapidly evolving world of digital marketing.
