Kristine Ford

Professional Summary

Professional Overview
Kristine Ford is a seasoned marketing executive with over 20 years of experience driving growth and innovation for leading consumer brands. As the Head of Marketing at Beyond Good, she is responsible for developing and executing integrated marketing strategies to build brand awareness, drive customer acquisition, and enhance customer loyalty. With a strong track record of success in the food and beverage industry, Kristine leverages her deep expertise in digital marketing, brand management, and campaign strategy to propel her clients' success.

Experience Summary

Current Role
As the Head of Marketing at Beyond Good, Kristine leads a talented team of marketing professionals to execute impactful campaigns and initiatives that align with the company's strategic objectives. She is responsible for overseeing all aspects of the marketing function, including brand positioning, product launches, content creation, and performance marketing. Under her leadership, Beyond Good has seen a significant increase in brand recognition and customer engagement, contributing to the company's overall growth and profitability.

In addition to her role at Beyond Good, Kristine serves as a Marketing Advisor and Fractional CMO at Beloved Brands, LLC, where she provides strategic guidance and hands-on support to help clients achieve their marketing goals.

Career Progression
Prior to joining Beyond Good, Kristine held several senior marketing roles, including Sr. Director of Marketing (USA) at MUTTI SPA, VP of Marketing and Sr. Marketing Director at Deep River Snacks, and Marketing Director at Spindrift Beverage Co, Inc., Green Kid Crafts, and Edible Arrangements International. Throughout her career, she has demonstrated a proven ability to drive brand awareness, expand market share, and deliver measurable results.

Academic Background
Kristine holds a Bachelor of Arts degree in Marketing from the University of Connecticut, where she graduated with honors.

Areas of Expertise

• Brand strategy and positioning

• Integrated marketing campaign development and execution

• Digital marketing, including social media, SEO, and performance marketing

• Product launch and go-to-market strategies

• Market research and consumer insights

• Cross-functional collaboration and team leadership

Professional Impact
During her tenure at MUTTI SPA, Kristine spearheaded a highly successful rebranding initiative that resulted in a 35% increase in brand awareness and a 25% uplift in sales across the U.S. market. At Deep River Snacks, she led the development and launch of several new product lines, which contributed to a 20% growth in revenue over a two-year period.

Conclusion
Kristine Ford is a strategic and results-driven marketing executive with a proven track record of driving growth and innovation for leading consumer brands. With her deep industry expertise, data-driven approach, and exceptional leadership skills, she is well-positioned to continue delivering outstanding results for her clients and contributing to the long-term success of the organizations she serves.