Kristy Asaro
Head of Visual Merchandising & Store Design Services
Professional Overview
Kristy Asaro is a seasoned visual merchandising and store design professional with over 15 years of experience in the cosmetics and luxury retail industries. As the Head of Visual Merchandising & Store Design Services at International Cosmetics & Perfumes, Inc., she oversees the strategic development and execution of innovative in-store experiences that drive customer engagement and brand loyalty.
Experience Summary
Current Role
As the Head of Visual Merchandising & Store Design Services at International Cosmetics & Perfumes, Inc., Kristy is responsible for leading a team of visual merchandising and store design experts to create captivating store environments that showcase the company's prestigious cosmetic and fragrance brands. She works closely with brand teams to translate brand identity and marketing strategies into immersive, visually appealing store designs and product displays that enhance the customer journey and boost sales.
Career Progression
Prior to her current role, Kristy held progressively senior positions within the visual merchandising and store design functions at International Cosmetics & Perfumes, Inc. and Saks Fifth Avenue. As the Senior Manager of Visual Merchandising & Store Design Services, she spearheaded the development of a centralized design and planning process, resulting in a 20% increase in operational efficiency and a 15% uplift in in-store sales across the company's retail network. Earlier in her career, Kristy gained valuable experience in digital production and account management, leveraging her expertise in visual storytelling and brand activation.
Academic Background
Kristy holds a Bachelor of Fine Arts in Advertising Design from the Fashion Institute of Technology, where she graduated with honors and was recognized for her outstanding creative portfolio.
Areas of Expertise
- Visual merchandising and store design strategy
- Brand identity and customer experience development
- Retail operations and process optimization
- Project management and cross-functional collaboration
- Trend analysis and innovative design solutions
Professional Impact
Kristy's strategic vision and design expertise have been instrumental in transforming the in-store experience for International Cosmetics & Perfumes, Inc.'s global retail network. Under her leadership, the company has won several industry awards, including the prestigious POPAI Award for Best Fragrance Display and the VMSD International Visual Competition Award for Outstanding Store Design.
Conclusion
With her exceptional track record of driving measurable business results through impactful visual merchandising and store design, Kristy is a valuable asset to International Cosmetics & Perfumes, Inc. Her passion for creating immersive brand experiences and her commitment to operational excellence make her a respected leader in the industry.
