LinkedIn: [Kristy Burns Profile](http://www.linkedin.com/in/kristy-burns-0196594b)
Executive Summary
Kristy Burns currently holds the role of Senior Vice President of Marketing and eCommerce at Halo Dream, Inc. (formerly Aden & Anais, Inc.), a leading global lifestyle baby care company. Based in Los Angeles, she brings over 15 years of marketing and product leadership experience, specializing in customer-focused growth and product commercialization across the consumer goods and baby products sectors.
Professional Background and Experience
Current Role: Senior Vice President of Marketing and eCommerce
Tenure: January 2021 – Present
Company: Halo Dream, Inc. (FKA Aden & Anais, Inc.)
- Direct Responsibilities:
- Leads global marketing and eCommerce strategy for both the aden + anais™ and HALO® brands.
- Oversees identification of target customers, product positioning, and market performance analytics.
- Manages the entire eCommerce operation, including Amazon strategy and digital sales channels.
- Collaborates closely with the product team on commercialization and product development.
- Responsible for leading teams through projects involving connected products—with experience launching digitally integrated baby products.
- Problem solving focus: Demonstrated expertise in managing cross-functional, international project teams, addressing fragmentation in product development workflows, and bridging communication gaps between hardware, firmware, and software partners.
- Leadership and Engagement:
- Directs teams with roles including Senior Sales Manager, Brand Management, Global Performance Marketing, and Paid Media.
- Acts as a strategic liaison with technical partners such as TrieDatum to address software engineering, cloud hosting, and data management for new product lines.
- Continuous partnership with technical vendors to support ongoing product innovation and successful, timely launches.
Previous Roles & Achievements
- Vice President of Marketing, Willow Innovations, Inc.
- Oversaw the marketing of the Willow Wearable Breast Pump, recognized as one of Time Magazine’s Top 25 Inventions.
- Vice President of Marketing, Skyrocket
- Director of Marketing, Munchkin
- Marketing roles at THQ and Nickelodeon
Education
- Bachelor of Arts, Barnard College, Columbia University
- Marlborough School, Los Angeles
Company Overview: Halo Dream, Inc. (FKA Aden & Anais, Inc.)
- Headquarters: New York City
- Employees: 51–200 (Global; 60+ worldwide)
- Ownership: Privately held
Brands Managed
1. aden + anais™
- Focus: Premium muslin swaddles (over 75 million sold), blankets, bibs, play gyms, and other baby essentials.
- USP: High-quality, design-led products with signature hand-painted prints.
- Global Reach: Sold in over 65 countries; strong endorsements from celebrity parents (e.g., Kate Middleton, Chrissy Teigen).
2. HALO®
- Focus: Sleep-focused baby products, including the award-winning SleepSack® Swaddle.
- Hospital Partnerships: Used in over 1,800 hospitals, with more than 60% of newborns swaddled from birth in the SleepSack®.
- Track Record: 30+ years of innovation, helping 30 million+ families.
Relevant Industry Segments:
- Community & Lifestyle, Consumer Goods
Demonstrated Competencies and Business Insights
- Product Commercialization: Proven track record in launching both traditional and tech-enabled baby products, evidenced by delivering a connected baby product to market on-time and within budget, amid complex, fragmented development circumstances.
- Vendor Management and Collaboration: Recognized for building and maintaining productive external partnerships (notably with TrieDatum), demonstrating an agile approach to integrating diverse technical and international teams.
- Technical Acumen: Oversight of firmware, hardware, and software integration for new products; hands-on experience solving cloud hosting, data management, and language-barrier issues.
- Market and Brand Leadership: Deep experience in driving customer obsession and product lifecycle management for category-leading brands; ability to define brand value for premium consumer segments in the parenting space.
- Ecommerce Prowess: Full ownership of Amazon and digital commerce operations, ensuring competitive positioning and global market reach.
Network and Organizational Context
Kristy Burns operates at the executive level within Halo Dream, reporting into a C-level structure and collaborating with key leaders in global marketing, eCommerce, and brand management. Team member highlights include roles in performance marketing (Jake Barrer), sales management (Jananne Valentin), and eCommerce (Ina Prifti).
Endorsements & Reputation
Kristy is cited as an invaluable partner by technical vendors, credited for her strategic insight, hands-on collaboration, and ability to overcome operational complexity in high-stakes, cross-functional projects. Her partnership with TrieDatum has been ongoing for over five years, underlining her commitment to successful product innovation and sustained operational improvement.
Location
Based in Los Angeles, California, United States
Company Headquarters in New York City, United States
Notable Achievements
- Led the design and launch of a first-of-its-kind connected product in Halo Dream’s baby products portfolio
- Recognized for launching an award-winning, hospital-adopted swaddle with HALO®
- Instrumental in launching one of Time Magazine’s Top 25 Inventions while at Willow Innovations
For additional organizational insights and team structure, refer to:
- [The Org: Halo Dream, Inc. Org Chart](https://theorg.com/org/halo-innovations/org-chart/kristy-burns)
- [TrieDatum Case Study/Testimonial](https://www.triedatum.com/testimonial2.html)
Key Decision-Maker:
As Senior Vice President, Kristy Burns is a primary influencer and authority for marketing, product commercialization, and eCommerce initiatives within Halo Dream, Inc.
Her capacity to lead innovation, execute global launches, and integrate cross-functional teams marks her as a critical executive contact for strategic partnerships in the baby care consumer goods sector.
