Kristy Howe
Senior Vice President, Safco Business, a Liberty Diversified International Company
Professional Overview
Kristy Howe is a seasoned executive with extensive experience in marketing, digital transformation, and eCommerce across various industries. As the Senior Vice President of the Safco Business at Liberty Diversified International, she is responsible for driving strategic growth and innovation for this leading office furniture and organization solutions provider.
Experience Summary
Current Role
In her current role as Senior Vice President of Safco Business, Kristy is instrumental in shaping the company's market positioning, product development, and go-to-market strategies. She has successfully led cross-functional teams to deliver cutting-edge solutions that have enhanced Safco's competitive edge and customer satisfaction.
Career Progression
Prior to her current role, Kristy held several leadership positions, including Vice President of Marketing at Andersen Corporation, where she spearheaded the company's digital transformation and eCommerce initiatives. She also served as Vice President of Marketing Products and eCommerce for the Small Business division at Deluxe Corporation, and held various marketing and business development roles at 3M, including leading the global digital transformation efforts for the Industrial Business.
Academic Background
Kristy holds a Bachelor's degree in Business Administration from St. Catherine University, where she also served as a Program Manager for the institution's laptop leasing initiative.
Areas of Expertise
- Strategic marketing and brand management
- Digital transformation and eCommerce
- Product development and innovation
- Cross-functional team leadership
- Change management and organizational development
Professional Impact
Throughout her career, Kristy has demonstrated a track record of driving measurable business results. At Andersen Corporation, she led the implementation of a comprehensive digital strategy that resulted in a 25% increase in online sales. At Deluxe Corporation, she spearheaded the development of innovative eCommerce solutions that contributed to a 15% growth in the Small Business division's revenue.
Conclusion
With her extensive industry experience, strategic vision, and proven leadership abilities, Kristy Howe is well-positioned to guide the Safco Business towards continued growth and success. Her commitment to innovation and customer-centric approaches make her a valuable asset to Liberty Diversified International as the company navigates the evolving office furniture and organization solutions landscape.
