Kristy Muirhead

Professional Summary

Professional Overview
Kristy Muirhead is a seasoned marketing executive with over 10 years of experience in the retail industry. As the Director of Retail Marketing at Ariat International, she oversees the strategic development and execution of omnichannel marketing campaigns that drive brand awareness, customer engagement, and sales growth.

Experience Summary

Current Role
In her current role as Director of Retail Marketing at Ariat International, Kristy is responsible for leading a team of marketing professionals to develop and implement impactful retail marketing strategies. She has successfully launched numerous campaigns that have resulted in a 12% increase in year-over-year retail sales and a 20% improvement in customer loyalty metrics. Kristy's expertise in data-driven decision making, customer segmentation, and campaign optimization has been instrumental in driving the company's retail marketing initiatives.

Career Progression
Prior to her current role, Kristy served as the Senior Manager of Retail Marketing at Ariat International, where she spearheaded the development and implementation of targeted marketing campaigns that increased in-store foot traffic by 15% and enhanced the overall customer shopping experience. Before that, she held the position of Retail Marketing Manager, where she played a key role in streamlining marketing processes and improving operational efficiency.

Kristy's professional journey began as a Project Coordinator at RH, where she honed her project management skills and gained valuable experience in the retail industry. She also completed an internship at Julie Wertz Design, where she contributed to the development of branding and marketing strategies.

Academic Background
Kristy holds a Bachelor of Arts degree in Marketing from the University of California, Berkeley, where she graduated with honors.

Areas of Expertise

• Omnichannel retail marketing strategy and execution

• Customer segmentation and data-driven decision making

• Campaign management and optimization

• Retail operations and process improvement

• Collaborative leadership and team management

Professional Impact
Throughout her career, Kristy has consistently demonstrated her ability to drive measurable results and make a positive impact on the organizations she has served. Her innovative marketing approaches and data-driven strategies have contributed to significant improvements in brand awareness, customer engagement, and sales performance. Kristy is recognized as a thought leader in the retail marketing industry and has been invited to speak at several industry conferences.

Conclusion
With her extensive experience, strong leadership skills, and a proven track record of success, Kristy Muirhead is poised to make a significant contribution to Ariat International's continued growth and success in the retail market. Her passion for marketing, coupled with her deep understanding of customer behavior and market trends, makes her a valuable asset to any organization seeking to expand its retail footprint and enhance its competitive position.