Krithika Sriram
Chief Growth Officer
Krithika Sriram is an accomplished marketing and growth leader with over a decade of experience driving business transformation and revenue expansion across the media, retail, and e-commerce industries. In her current role as Chief Growth Officer at Plix - The Plant Fix, she is responsible for spearheading the company's strategic growth initiatives, optimizing marketing operations, and elevating the brand's market presence.
Professional Overview
Krithika is a seasoned marketing and growth strategist with a proven track record of delivering measurable business impact. She possesses deep expertise in developing and executing omnichannel marketing campaigns, driving e-commerce growth, and implementing data-driven customer acquisition and retention strategies. Her industry knowledge and leadership skills have been instrumental in helping organizations achieve their ambitious growth goals.
Experience Summary
Current Role
As the Chief Growth Officer at Plix - The Plant Fix, Krithika is responsible for leading the company's overall growth strategy and overseeing the marketing, e-commerce, and customer experience functions. She has been instrumental in developing and executing integrated marketing campaigns that have resulted in a significant increase in brand awareness, customer engagement, and revenue growth. Krithika's strategic vision and data-driven approach have positioned Plix as a leading player in the plant-based wellness market.
Career Progression
Prior to her current role, Krithika held senior marketing leadership positions at prominent organizations. As the Senior Vice President of Marketing at Zee Entertainment Enterprises Limited, she was responsible for spearheading the company's digital transformation and implementing innovative marketing strategies that drove viewer engagement and revenue growth. Earlier in her career, she served as the Head of Marketing and E-commerce at Trent Ltd, where she successfully led the company's omnichannel expansion and e-commerce initiatives.
Krithika also has experience as a management consultant, having worked at Bain & Company, where she provided strategic guidance and business solutions to clients across various industries.
Academic Background
Krithika holds a Bachelor of Engineering degree from the University of Mumbai and a Master of Business Administration from the Indian School of Business.
Areas of Expertise
- Omnichannel marketing strategy and execution
- E-commerce growth and optimization
- Customer acquisition and retention
- Data-driven decision making
- Brand positioning and reputation management
- Cross-functional team leadership and collaboration
Professional Impact
Throughout her career, Krithika has demonstrated a track record of driving transformative growth for the organizations she has served. At Zee Entertainment Enterprises Limited, she spearheaded the development of a data-driven, personalized content delivery platform that resulted in a 25% increase in viewer engagement and a 20% boost in revenue. At Trent Ltd, she led the successful launch of the company's e-commerce platform, which contributed to a 30% increase in online sales within the first year.
Conclusion
Krithika Sriram is a seasoned marketing and growth strategist with a passion for driving business success through innovative, data-driven approaches. As the Chief Growth Officer at Plix - The Plant Fix, she is poised to leverage her expertise and experience to propel the company's growth and solidify its position as a market leader in the plant-based wellness industry.
