Krutika Lal

Co-Founder & CMO, Aretto

Professional Overview

Krutika Lal is an accomplished marketing professional with over 8 years of experience in driving strategic brand growth and digital transformation. As the Co-Founder and Chief Marketing Officer of Aretto, she is responsible for leading the company's marketing initiatives, building brand awareness, and driving customer acquisition in the dynamic technology industry.

Experience Summary

Current Role

As the Co-Founder and CMO of Aretto, Krutika is responsible for developing and executing the company's comprehensive marketing strategy. She oversees all aspects of marketing, including digital marketing, content creation, social media management, and brand positioning. Under her leadership, Aretto has successfully increased its market visibility, acquired a growing customer base, and solidified its position as an industry innovator.

Career Progression

Prior to co-founding Aretto, Krutika held several senior marketing roles, honing her skills and expertise. As the Senior Marketing Manager at Play Design Labs, she spearheaded the company's rebranding efforts and implemented data-driven campaigns that resulted in a 25% increase in lead generation. Earlier, she served as the Marketing Lead at Backpacker Panda, where she successfully launched the brand's digital presence and drove a 30% year-over-year growth in online sales. Krutika's diverse background also includes experience as a Business Manager at GroupM and a Marketing Executive at TRANS INDIA BUSINESS SOLUTIONS PRIVATE LIMITED.

Academic Background

Krutika holds a Bachelor's degree in Business Administration from the University of Pune, where she graduated with distinction.

Areas of Expertise

• Strategic brand management and positioning

• Integrated digital marketing campaigns

• Social media marketing and content creation

• Customer acquisition and retention strategies

• Data-driven decision making and analytics

Professional Impact

Krutika's leadership and expertise have made a significant impact on the companies she has worked with. At Aretto, she has been instrumental in establishing the brand's presence in the market, driving growth, and fostering a culture of innovation. Her previous achievements, such as the successful rebranding of Play Design Labs and the impressive sales growth at Backpacker Panda, further demonstrate her ability to drive measurable results.

Conclusion

Krutika Lal is a dynamic and versatile marketing professional who has consistently demonstrated her ability to create and execute effective marketing strategies that drive business success. As the Co-Founder and CMO of Aretto, she is poised to continue her trajectory of success, leading the company's marketing efforts and contributing to its growth and innovation in the technology industry.