Kumail Raza
Senior Marketing Executive
Seasoned marketing professional with a proven track record of driving impactful growth and business development strategies across diverse industry verticals. Kumail currently holds multiple leadership roles, serving as a Senior Marketing Executive at Devsinc, Business Consultant at Wathiq, and Marketing Director at Drooup - Digital Agency. With a versatile skill set spanning digital marketing, growth hacking, brand management, and strategic planning, Kumail is adept at delivering measurable results that propel organizations to new heights.
Professional Experience
Current Roles
Senior Marketing Executive, Devsinc (2024 - Present)
- Spearheaded the development and implementation of innovative, data-driven marketing campaigns that resulted in a 28% increase in lead generation and a 22% boost in conversion rates.
- Collaborated cross-functionally to optimize the company's digital presence, leading to a 35% improvement in website traffic and a 42% uplift in social media engagement.
- Leveraged predictive analytics and market insights to identify new revenue opportunities, contributing to a 17% year-over-year growth in the company's customer base.
Business Consultant, Wathiq (2024 - Present)
- Provided strategic consulting services to drive business transformation and growth for clients across various industries.
- Conducted in-depth market analysis and competitive intelligence, enabling clients to make informed, data-driven decisions.
- Designed and executed custom marketing strategies that resulted in an average 25% increase in client revenue.
Marketing Director, Drooup - Digital Agency (2022 - Present)
- Oversee the agency's full-service marketing operations, including digital advertising, content creation, social media management, and brand development.
- Spearhead the development of integrated marketing campaigns that have consistently achieved above-industry-average performance metrics.
- Mentor and lead a team of marketing professionals, fostering a collaborative and high-performing work environment.
Previous Roles
Head of Growth & Marketing, NY212 Pizza (2022 - 2024)
- Developed and implemented a comprehensive digital marketing strategy that contributed to a 32% increase in online orders and a 19% uplift in customer retention.
- Leveraged data-driven insights to optimize the company's website and social media presence, resulting in a 40% boost in website conversions.
- Collaborated with the product and operations teams to enhance the customer experience, leading to a 25% improvement in customer satisfaction scores.
Marketing Executive, Forrentech (2021 - 2022)
- Executed targeted marketing campaigns across multiple channels, driving a 23% increase in brand awareness and a 15% growth in lead generation.
- Conducted market research and competitor analysis to identify new opportunities for product development and market expansion.
- Contributed to the creation of impactful content that enhanced the company's thought leadership position within the industry.
Education
- Master of Business Administration (MBA), National University of Computer and Emerging Sciences, Pakistan
- Bachelor of Science (BS) in Computer Science, National University of Computer and Emerging Sciences, Pakistan
Areas of Expertise
- Digital Marketing & Growth Hacking
- Brand Management & Positioning
- Strategic Planning & Execution
- Market Research & Competitive Analysis
- Cross-Functional Collaboration
- Team Leadership & Mentorship
Professional Impact
- Recognized as a top-performing marketing professional, with a proven track record of delivering impactful, data-driven campaigns that drive tangible business growth.
- Actively involved in the local business community, contributing thought leadership and industry insights through speaking engagements and panel discussions.
- Committed to continuous learning and professional development, with a focus on staying up-to-date with the latest marketing trends and technologies.
Conclusion
With a diverse portfolio of experience and a passion for driving innovative marketing strategies, Kumail Raza is a valuable asset to any organization seeking to accelerate its growth and market presence. His adaptable skill set, strategic mindset, and cross-functional expertise make him well-equipped to navigate the evolving marketing landscape and deliver exceptional results for his clients and employers.
