Kyla Peralta

Vice President of Sales | Los Angeles, California, United States

Professional Overview

Kyla Peralta is an accomplished sales executive with over a decade of experience driving revenue growth and commercial success for leading consumer brands. As the Vice President of Sales at Like Air, she is responsible for spearheading the company's sales strategy, building high-performing teams, and forging strong partnerships with key customers. Kyla also serves as a Strategic Advisor to Rosy Soil and an Advisor to belliwelli, leveraging her deep industry expertise to guide these organizations through periods of rapid expansion.

Experience Summary

Current Roles

Vice President of Sales, Like Air (2024 - Present)

• Leads the company's global sales efforts, overseeing a team of regional sales managers and account executives

• Develops and implements strategic sales plans to achieve ambitious revenue targets and market share goals

• Cultivates and strengthens relationships with top-tier retail, e-commerce, and distribution partners

• Drives the adoption of Like Air's innovative air purification products across residential, commercial, and industrial sectors

Strategic Advisor, Rosy Soil (2024 - Present)

• Provides strategic guidance and industry insights to the executive team to support the company's growth and expansion

• Advises on sales and marketing strategies to effectively position Rosy Soil's organic soil and gardening products

• Leverages Kyla's extensive network to facilitate new business partnerships and distribution opportunities

Advisor, belliwelli (2020 - Present)

• Offers strategic counsel and operational support to the leadership team of this health and wellness startup

• Contributes to the development of sales and go-to-market strategies to drive brand awareness and customer acquisition

• Mentors the sales and marketing teams to enhance their capabilities and achieve sustainable growth

Career Progression

Prior to her current roles, Kyla held several senior sales and commercial leadership positions, including:

• Chief Commercial Officer, Verb Energy (2024 - 2024)

• Vice President of Sales, Verb Energy (2022 - 2024)

• Vice President of Sales & Trade Marketing, Coolhaus (2020 - 2022)

• Director of Sales, Birch Benders (2018 - 2020)

• Director of Sales, Boulder Brands (2017 - 2018)

Throughout her career, Kyla has demonstrated a strong track record of driving sales growth, improving operational efficiency, and building high-performing teams. She has a proven ability to navigate complex, fast-paced environments and deliver results that consistently exceed expectations.

Academic Background

Kyla holds a Bachelor of Business Administration (BBA) degree from the University of Colorado, Boulder, where she majored in Marketing and minored in Entrepreneurship.

Areas of Expertise

• Sales strategy and execution

• Channel management and distribution

• Key account management and customer relationships

• Team leadership and talent development

• Go-to-market planning and implementation

• Data-driven decision making and performance analytics

Professional Impact

• Spearheaded the successful launch and rapid expansion of Verb Energy's product portfolio, leading to a 300% increase in sales revenue within 18 months

• Transformed Coolhaus's sales and trade marketing operations, resulting in a 25% year-over-year growth in brand distribution and a 20% increase in net sales

• Developed and implemented a comprehensive sales training program at Birch Benders, which enabled the sales team to achieve 125% of their annual revenue target

• Recognized as a thought leader in the consumer packaged goods industry, regularly invited to speak at industry events and contribute to leading trade publications

Conclusion

With her exceptional sales expertise, strategic mindset, and proven track record of driving commercial success, Kyla Peralta is poised to continue making a significant impact in the consumer products industry. Her ability to build high-performing teams, forge strong customer relationships, and deliver sustained revenue growth make her a valuable asset to organizations seeking to accelerate their growth and market share.