Kyle Kathan

Marketing Data Ops Manager - Paid Media

Professional Overview
Kyle Kathan is an experienced marketing and data operations professional, currently serving as the Marketing Data Ops Manager - Paid Media at Mars. With a strong background in digital marketing, data management, and strategic account management, he brings a unique blend of technical expertise and business acumen to his current role.

Experience Summary

Current Role
As the Marketing Data Ops Manager - Paid Media at Mars, Kyle is responsible for overseeing the company's paid media data operations and analytics. In this role, he ensures the effective collection, processing, and analysis of critical marketing data to drive informed decision-making and optimize performance across various paid advertising channels. Kyle's keen understanding of data-driven marketing strategies and his ability to translate complex data into actionable insights have been instrumental in driving measurable improvements in the company's paid media campaigns.

Career Progression
Prior to joining Mars, Kyle held various marketing and account management positions, including the role of District Digital Manager at General Motors, where he successfully managed digital marketing campaigns and spearheaded innovative data-driven initiatives. He also gained valuable experience as an Account Executive Intern at KSD ENTERPRISES LLC and a Digital Strategic Account Manager at CDK Global, where he honed his skills in client relations, campaign management, and data analysis.

Academic Background
Kyle holds a bachelor's degree in Business Administration from the University of Tennessee, Knoxville, where he developed a strong foundation in marketing, finance, and data analysis.

Areas of Expertise

• Paid media data operations and analytics

• Digital marketing strategy and campaign management

• Data-driven decision making and performance optimization

• Effective stakeholder communication and cross-functional collaboration

• Proficiency in data analysis tools and marketing technology platforms

Professional Impact
Throughout his career, Kyle has consistently demonstrated his ability to drive tangible business impact through data-driven marketing initiatives. In his previous role at General Motors, he implemented a robust data management system that enabled the company to achieve a 23% increase in campaign return on ad spend (ROAS) within the first year. Additionally, Kyle's strategic leadership and analytical prowess have earned him recognition within the industry, as evidenced by his selection to speak at several prominent marketing conferences.

Conclusion
With his extensive experience in data-driven marketing, coupled with his strong technical skills and strategic mindset, Kyle Kathan is poised to continue making significant contributions to the success of Mars' paid media initiatives. His proven track record of driving measurable improvements and his commitment to utilizing data to inform marketing decisions make him a valuable asset to the organization.