Kyle Lacy
Chief Marketing Officer, Jellyfish
Professional Summary
Kyle Lacy is the Chief Marketing Officer at Jellyfish, a leading Engineering Management Platform. With a robust background in digital marketing and team leadership, he is known for his expertise in leveraging engineering insights to drive marketing strategies. Lacy has proven himself as an effective manager who empowers his team and promotes a culture of trust and autonomy.
Career Highlights
- Chief Marketing Officer, Jellyfish: Prominent achievements include Jellyfish's recognition as the number one Software Development Analytics Tool for eight consecutive quarters. Under his leadership, Jellyfish has experienced its largest quarter in history.
- CMO at Lessonly: Lacy successfully scaled the marketing team from 8 to over 70, driving a 20x revenue growth.
- VP of Marketing at OpenView: He spearheaded top-of-the-funnel marketing strategies and brand positioning, doubling as an executive advisor.
- Director of Global Content Marketing at Salesforce Marketing Cloud: Managed global content teams, generating substantial lead opportunities and serving as a key speaker at numerous international events.
- Senior Manager, Content Marketing at ExactTarget: Established a content marketing team and greatly contributed to Salesforce's acquisition of ExactTarget.
- Principal and Co-Founder at MindFrame and Brandwag: Played pivotal roles in digital marketing consultation and social media strategy for numerous companies.
Education
- Bachelor's Degree in Marketing, Anderson University, Indiana
Key Skills
- Digital Marketing: Advanced proficiency in email marketing, social media marketing, and content automation.
- Team Leadership: Proven ability to lead and grow marketing teams.
- Sales Enablement: Expertise in aligning marketing activities with sales objectives to generate revenue.
- Public Speaking: Experienced speaker at global conferences, discussing marketing trends and technology.
Recent Activities and Achievements
- Winning the Demand Gen Architect Award at the Demand Gen Summit.
- Launch of the 2024 State of Engineering Management Report at Jellyfish.
- Introduction of 'Glow on-Demand' Initiative: Highlighting innovative marketing strategies.
- Company Milestones:
- Largest revenue quarter in Jellyfish's history.
- Recognition of Jellyfish as the top-ranking tool in its category for several consecutive quarters.
Personal Interests
- Authors three books and works closely as an advisor and board member.
- Enjoys spending time with family and has a keen interest in military history.
- Advocates for creating revenue-driven marketing strategies and believes B2B can learn from B2C marketing approaches.
Company Overview: Jellyfish
- Industry: Technology
- Focus Areas: Sales Enablement, Enterprise Content Management, Content Automation
- Size: 201 - 500 employees
- Clients: Notable clients include Mastercard, Priceline, ZoomInfo, and PagerDuty.
- Mission: Jellyfish provides visibility into engineering operations, aligning work with strategic business objectives to optimize resource allocation.
Additional Information
- Kyle Lacy maintains a prominent online presence where he shares insights on marketing strategies, company milestones, and personal reflections on leadership and team management.
- Published Content Contributions: Frequent contributor to Fast Company Executive Board, offering insights on elevating products, effective leadership, social media strategies, and more.
Visit Kyle Lacy's professional profiles:
- [LinkedIn](https://www.linkedin.com/in/kylelacy)
- [Personal Website](https://kylelacy.com)
- [Fast Company Executive Board Profile](https://board.fastcompany.com/profile/Kyle-Lacy-CMO-Jellyfish/cc85633c-bbf6-4104-8f28-84e4d570ba8a)
For further details about Kyle Lacy’s work at Jellyfish or his professional insights, explore his [LinkedIn Posts](https://www.linkedin.com/posts/kylelacy) and [Company Blog](https://jellyfish.co/blog/author_posttype/kyle-lacy/).
