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Kyle Pearce

Kyle Pearce


Professional Overview


Kyle Pearce is an accomplished digital marketing specialist and entrepreneur, with over a decade of experience driving strategic online initiatives and building successful businesses. As the Founder of DIY Genius, he leverages his expertise in content creation, digital strategy, and eco-tourism to empower individuals and organizations to cultivate mindful, sustainable practices.

Experience Summary



Current Roles


Founder, DIY Genius (2011 - Present)
  • Launched and scaled a successful online platform dedicated to teaching sustainable living and mindful hiking techniques

  • Developed engaging content and digital marketing strategies to attract a growing community of environmentally-conscious consumers

  • Managed all aspects of business operations, including product development, brand positioning, and customer experience


Mindful Hiking Guide, Mindful Ecotourism (2015 - Present)
  • Guides groups on immersive, eco-friendly hiking experiences that promote mental well-being and environmental stewardship

  • Designs customized itineraries and leads educational sessions on local flora, fauna, and sustainable practices

  • Cultivates a loyal customer base and positive brand reputation through exceptional customer service


Digital Marketing Specialist, Freelance (2012 - Present)
  • Provides comprehensive digital marketing services to a diverse clientele, including content creation, SEO optimization, social media management, and email marketing

  • Collaborates with clients to develop and implement results-driven digital strategies that align with their business objectives

  • Consistently delivers measurable improvements in online visibility, engagement, and conversions for clients


Career Progression


Prior to his entrepreneurial and freelance endeavors, Kyle held roles in online strategy and internet marketing, including:
  • Manager of Online Strategy, Blink Media Works (2011 - 2011)

  • Internet Marketing Strategist, SmarttNet (2009 - 2011)


Throughout his career, Kyle has demonstrated a keen ability to translate digital marketing insights into tangible business growth, consistently exceeding client expectations and industry benchmarks.

Academic Background


Kyle holds a Bachelor of Commerce degree from the University of Calgary, with a specialization in Marketing. During his studies, he was recognized for his academic excellence, graduating with distinction.

Areas of Expertise


  • Digital marketing strategy and execution

  • Content creation and curation

  • Search engine optimization (SEO)

  • Social media management

  • Email marketing and lead generation

  • Eco-tourism and sustainable living

  • Business operations and entrepreneurship


Professional Impact


As the Founder of DIY Genius, Kyle has created a thriving online platform that has inspired thousands of individuals to adopt more mindful and eco-friendly lifestyles. Through his work as a Mindful Hiking Guide, he has led transformative experiences that have fostered a deeper connection to nature and a greater sense of personal wellbeing among his clients.

Additionally, Kyle's freelance digital marketing services have contributed to the success of numerous clients, helping them to significantly improve their online visibility, customer engagement, and revenue growth.

Conclusion


With his diverse expertise, entrepreneurial mindset, and passion for sustainability, Kyle Pearce is poised to continue making a meaningful impact in the digital marketing and eco-tourism industries. Driven by a commitment to innovation and a desire to inspire positive change, he is well-equipped to guide individuals and organizations towards a more mindful, eco-conscious future.