Kylie Morello - Founder of BodyEthos
Kylie Morello is the Founder and Owner of BodyEthos, a Pilates, Yoga, and Barre studio. The business is based in Balmain, Sydney and has been operational since 2002, with a significant expansion by 2004 due to growing demand. Kylie currently resides in the San Francisco Bay Area.
Professional Background and Experience
- Founder and Owner: Kylie established BodyEthos in 2002 in Balmain East, starting with a small studio that could only accommodate 8 students. The studio moved to a larger space by 2004, which remains the current location.
- Former Australian Women's Wakeboard Champion: Kylie has a diverse background in competitive sports, holding a championship title in wakeboarding.
- Sports Therapist: Bringing her knowledge of sports therapy to enhance the services offered at BodyEthos.
- Multiple Business Owner: In addition to BodyEthos, Kylie is involved with BeLOVE+Co, a secondary business venture.
- Community Engagement: Active in supporting local schools, such as her involvement with Balmain Public School, and holding a position of San Francisco Ambassador at Creative Women’s Co., a platform for women entrepreneurs.
Personal Achievements and Qualifications
- Wakeboard Championship: Former champion in Australian Women's Wakeboarding, showcasing her expertise and dedication to physical fitness and sports.
- Motherhood: Kylie is a mother to three boys, balancing her professional and personal life successfully.
- Support and Growth: Attributes the success of BodyEthos to the support from friends, family, and her professional team, emphasizing her capability to build and sustain relational networks.
BodyEthos Overview
- Services Offered: The studio provides over 75 group classes weekly, available both in-studio and online, specializing in Pilates, Yoga, and Barre.
- Location: 1B Booth Street, Balmain 2041; noted for its beautiful, spacious environment suitable for wellness activities.
- Operation Hours:
- Weekdays: 6:00 am – 8:00 pm
- Saturday: 7:00 am – 4:00 pm
- Sunday: 7:00 am – 8:00 pm
- Contact Information:
- Email: [admin@body-ethos.com](mailto:admin@body-ethos.com)
- Phone: (02) 9555 1600
Key Insights for Sales Context
- Passion and Expertise in Wellness: Kylie's deep-seated passion for health and fitness, coupled with her extensive experience in wellness entrepreneurship, presents opportunities for collaboration on products or services related to Pilates, Yoga, and Barre.
- Community and Network Engagement: Leveraging her role in Creative Women’s Co. and her active presence in local schools for partnership or community-based marketing strategies.
- Target Audience: Individuals interested in comprehensive wellness programs, particularly those seeking group classes in Pilates, Yoga, and Barre.
Understanding Kylie's multifaceted background and the operational dynamics of BodyEthos can inform tailored sales strategies that align with her professional ethos and community engagement.
