Kym Hough, Chief Marketing Officer
Professional Overview
Kym Hough is a seasoned marketing executive with over 25 years of experience driving growth and innovation across the food, beverage, and retail industries. As the Chief Marketing Officer at McEvoy Ranch, she is responsible for leading the company's comprehensive marketing strategy, overseeing brand development, digital marketing, e-commerce, and specialty sales channels.
Experience Summary
Current Role
As the Chief Marketing Officer at McEvoy Ranch since 2019, Kym is spearheading the company's efforts to elevate its premium olive oil and wine brands, expand its direct-to-consumer channels, and strengthen its position as a leader in the specialty food and beverage market. Under her leadership, McEvoy Ranch has seen a significant increase in online sales and brand visibility, solidifying its reputation as a purveyor of high-quality, sustainable products.
Career Progression
Prior to her current role, Kym held various marketing leadership positions at renowned companies such as Peet's Coffee, Ghirardelli Chocolate Company, and Delicato Family Vineyards. Her diverse background includes expertise in specialty and direct-to-consumer sales, restaurant and retail marketing, e-commerce, and visual merchandising. Kym's proven track record of driving growth, improving operational efficiency, and enhancing brand equity has made her a respected and influential figure in the food and beverage industry.
Academic Background
Kym holds a Bachelor's degree in Business Administration from the University of California, Berkeley, where she graduated with honors.
Areas of Expertise
- Brand strategy and development
- Omnichannel marketing and e-commerce
- Specialty and direct-to-consumer sales
- Product innovation and positioning
- Digital marketing and social media
- Retail and restaurant marketing
- Visual merchandising and brand experience
Professional Impact
Throughout her career, Kym has spearheaded numerous successful initiatives that have driven revenue growth, improved operational efficiency, and enhanced brand equity for the companies she has served. Her strategic approach, coupled with her deep industry knowledge and creative problem-solving skills, have earned her a reputation as a transformative marketing leader.
Conclusion
With her proven track record of success and her passion for delivering exceptional customer experiences, Kym Hough is poised to continue driving the growth and success of McEvoy Ranch as the company's Chief Marketing Officer. Her commitment to innovation, her strong leadership abilities, and her extensive expertise in the food and beverage industry make her a valuable asset to any organization.
