Kyna Williams

Professional Summary

Professional Overview
Kyna Williams is a seasoned marketing executive with over 15 years of experience driving strategic brand initiatives and content development for leading global organizations. As the Sr. Director of Marketing Strategy & Content at CrossFit, LLC, she is responsible for shaping the company's marketing vision and delivering impactful content that resonates with the fitness community. With a deep understanding of the sports and wellness industry, Kyna also co-owns and coaches at Switchback CrossFit in Whitefish, Montana.

Experience Summary

Current Role
As the Sr. Director of Marketing Strategy & Content at CrossFit, LLC, Kyna oversees the development and execution of the company's comprehensive marketing strategy. She leads a talented team in crafting engaging content that strengthens the CrossFit brand and inspires its worldwide community of fitness enthusiasts. Kyna's strategic approach and innovative mindset have been instrumental in driving increased brand awareness and customer loyalty.

Career Progression
Prior to her current role, Kyna held several high-profile positions at renowned organizations. As the CMO and COO at Revel Real Estate Montana, she spearheaded the company's branding and operational initiatives, contributing to its significant growth. Kyna also served as an Integrated Brand Marketing Consultant at Saysh, where she lent her expertise to the development of the women's lifestyle brand.

Kyna's extensive experience in the sports and fitness industry includes various leadership roles at Nike. As the Marketing Director for Social & Community Impact, she drove impactful campaigns that amplified the brand's commitment to social responsibility. She has also held positions as the Global Director of Brand Marketing for Nike's SB, Women's, and Kids divisions, where she successfully launched innovative product lines and marketing strategies.

Academic Background
Kyna holds a Bachelor of Science degree in Marketing from the University of Oregon, where she graduated with honors.

Areas of Expertise

• Integrated marketing strategy and execution

• Brand development and positioning

• Content creation and digital marketing

• Community engagement and ambassador programs

• Sports and wellness industry expertise

• Cross-functional team leadership and collaboration

Professional Impact
Throughout her career, Kyna has consistently delivered exceptional results. At Nike, she spearheaded award-winning campaigns that drove significant increases in brand awareness and customer engagement. As the CMO at Revel Real Estate Montana, she implemented a comprehensive rebranding initiative that contributed to a 25% growth in revenue. Kyna's commitment to excellence and her ability to inspire teams have been instrumental in her success.

Conclusion
With her extensive experience, strategic vision, and passion for the sports and wellness industry, Kyna Williams is poised to continue making a meaningful impact in her role at CrossFit, LLC. Her proven track record of driving innovative marketing strategies and delivering impactful content makes her a valuable asset to any organization.