Professional Overview
Laurie Jakobsen is the Founder and President of Jaybird Communications, LLC, a strategic communications firm she established in November 2009. The company specializes in providing a comprehensive range of public relations and marketing communications services primarily targeted at digital businesses, with a strong concentration in the music and entertainment industries. Based in the Greater New York City Area, Laurie Jakobsen leverages over 25 years of experience in public relations and marketing communications, encompassing artist representation, startup ventures, and tech-driven businesses.
Role & Responsibilities
As the head of Jaybird Communications, Laurie is responsible for the design and execution of publicity campaigns for a diverse client base including musical artists, digital startups, and B2B technology companies within the music ecosystem. Her work includes:
- Pitching and securing national and tour press placements
- Coordinating interviews and photo shoots
- Delivering strategic media outreach to enhance clients’ brand visibility
- Advising on marketing and communication strategies tailored for digital and music industries
Her reputation as a public relations and marketing strategist is underscored by client testimonials highlighting her deep knowledge of both the technology and music sectors, and her ability to secure high-impact media coverage by identifying the right journalists and story angles.
Company Profile: Jaybird Communications, LLC
- Founded: November 2009
- Founder & President: Laurie Jakobsen
- Location: New York, NY
- Services: Strategic communications, PR campaigns, marketing communications primarily for digital music businesses and startups
- Notable Focus: B2B communications within the music and entertainment industries, digital distribution, publishing, and technology
Jaybird Communications has been recognized for its leadership in supporting digital businesses and artists, with active engagement in industry events such as panel discussions and keynotes on music publishing, sync licensing, and independent music business trends.
Industry Engagement & Media Presence
Laurie maintains a prominent position in the music and digital communications space, demonstrated by:
- Media contact roles on significant announcements (e.g., launches by SourceAudio, Symphonic Distribution’s financial payouts to independent artists)
- Active communication roles at industry conferences such as Music Biz, CES, and others
- Frequent involvement in discussions on the evolving landscape of music commerce, digital rights metadata, and AI integration within the music industry
- Proven ability to foster strategic partnerships, such as foreign sub-publishing agreements bringing music catalogs to new international markets
Professional Network & Reputation
- Over 3,000 LinkedIn followers and 500+ connections, indicative of a robust professional network
- Endorsed for strategic insight and industry knowledge by peers in music and tech PR sectors
- Recognized for integrating communications across multiple disciplines including marketing, distribution, digital publishing, and A&R
Contact Information
- Email: laurie@jaybirdcom.com
- Phone: 646-484-6764
- Website: [jaybirdcom.com](https://jaybirdcom.com/about/)
- LinkedIn: [linkedin.com/in/lauriejakobsen](https://www.linkedin.com/in/lauriejakobsen)
Laurie Jakobsen’s extensive experience at the intersection of music, technology, and digital business positions her as an influential actor in communications strategy specifically tailored to digital music ventures. Her leadership at Jaybird Communications reflects a targeted approach to addressing the unique challenges facing music tech companies and artists in a rapidly evolving marketplace.
