Lacey Price

Lead Product Line Manager - Kids Lifestyle Apparel
Portland, OR, United States

Professional Overview

Lacey Price is an accomplished product line management professional with over 10 years of experience in the apparel industry. As the Lead Product Line Manager for Kids Lifestyle Apparel at Nike, she is responsible for driving the strategic direction, development, and execution of innovative product lines that cater to the evolving needs of the youth market.

Experience Summary

Current Role

As the Lead Product Line Manager for Kids Lifestyle Apparel at Nike, Lacey oversees the end-to-end product lifecycle, from ideation and design to manufacturing and go-to-market strategies. She collaborates cross-functionally with teams in merchandising, marketing, and operations to ensure the successful launch and performance of her product lines. Under her leadership, Lacey has consistently delivered high-performing product collections that have resonated with the target audience, driving significant revenue growth and brand recognition.

Career Progression

Lacey's career trajectory at Nike has been marked by steady progression and increasing responsibilities. Prior to her current role, she served as the Senior Product Line Manager for Kids Performance Apparel, where she played a pivotal role in developing cutting-edge athletic wear that combined style, comfort, and functionality. Before that, she held the position of Senior Product Line Manager for Women's Fitness and Yoga Apparel, where she leveraged her deep understanding of the market and consumer preferences to create innovative product lines that aligned with the brand's wellness-focused initiatives.

Academic Background

Lacey holds a Bachelor of Science (BS) degree in Fashion Merchandising from Oregon State University, where she honed her skills in product development, trend analysis, and consumer behavior.

Areas of Expertise

• Product line management and strategy

• Apparel design and development

• Consumer insights and market analysis

• Cross-functional collaboration and stakeholder management

• Strategic decision-making and problem-solving

• Innovative thinking and trend forecasting

Professional Impact

Throughout her career, Lacey has made significant contributions to Nike's success in the kids apparel market. She has spearheaded the development of several award-winning product lines that have resonated with the target audience, driving increased brand loyalty and market share. Lacey's ability to stay ahead of emerging trends and consumer preferences has enabled her to consistently deliver products that meet the evolving needs of her customers.

Conclusion

With her extensive experience, strong strategic vision, and proven track record of success, Lacey Price is poised to continue driving innovation and growth within the kids apparel segment at Nike. Her deep industry expertise, coupled with her collaborative leadership style, make her a valuable asset to the organization as it navigates the dynamic and competitive landscape of the apparel industry.