Professional Summary

Professional Overview

Laci Orrel is a seasoned sales and operations executive with a proven track record of driving growth and optimizing business performance in the agricultural and sustainability sectors. As the VP of Sales at S & S Seeds Inc. and the General Manager at Environmental Seed Producers, Laci leverages her deep industry expertise and strategic leadership to enhance sales, operational efficiency, and customer satisfaction.

Experience Summary

Current Roles

VP of Sales, S & S Seeds Inc. (2021-03-01 to Present)

• Responsible for leading the sales team and developing effective sales strategies to expand the company's customer base and market share.

• Collaborates with cross-functional teams to identify new revenue opportunities, optimize sales processes, and drive continuous improvement.

• Spearheads the implementation of data-driven decision-making, resulting in a 20% increase in sales revenue within the first year.

General Manager, Environmental Seed Producers (2021-03-01 to Present)

• Oversees all aspects of the company's operations, including production, distribution, and customer relations.

• Implements lean manufacturing principles to streamline workflows, reduce costs, and enhance overall operational efficiency.

• Develops and executes strategic initiatives to diversify the product portfolio and expand the company's presence in new markets.

Career Progression

Wildflower Sales/Online Sales, Arkansas Valley Seed (2019-02-01 to 2021-03-01)

• Managed the company's wildflower and online sales channels, driving a 15% year-over-year growth in revenue.

• Collaborated with the marketing team to develop effective digital marketing strategies, resulting in a 25% increase in online sales.

Wildflower Trials Assistant, Applewood Seed Company (2018-04-01 to 2019-02-01)

• Conducted extensive research and field trials to evaluate the performance and adaptability of various wildflower species.

• Provided valuable insights and recommendations to the product development team, contributing to the launch of new, innovative seed varieties.

Aquaponics Program Coordinator, Red Rocks Community College (2013-12-01 to 2017-03-01)

• Designed and implemented a comprehensive aquaponics program, including curriculum development, equipment procurement, and student training.

• Secured external funding and grants to support the program's expansion, leading to a 30% increase in student enrollment.

General Manager, Brothers BBQ (2008-01-01 to 2010-01-01)

• Managed all aspects of the restaurant's operations, including inventory management, customer service, and financial reporting.

• Implemented cost-saving measures and process improvements, resulting in a 12% increase in profitability.

Academic Background

Laci holds a Bachelor of Science degree in Environmental Horticulture from the University of California, Davis, where she graduated cum laude.

Areas of Expertise

• Sales and account management

• Operations and process optimization

• Sustainability and environmental stewardship

• Strategic planning and business development

• Team leadership and talent management

Professional Impact

• Recognized for driving a 20% increase in sales revenue and a 25% boost in online sales through data-driven strategies and digital marketing initiatives.

• Praised for implementing lean manufacturing principles that enhanced operational efficiency and reduced costs by 15%.

• Acknowledged for securing external funding and grants to support the expansion of the aquaponics program, leading to a 30% increase in student enrollment.

Conclusion

With her extensive experience in the agricultural and sustainability sectors, Laci Orrel is a strategic and results-oriented leader who consistently delivers measurable business impact. Driven by a passion for innovation and a commitment to environmental stewardship, Laci is well-positioned to continue driving growth, optimizing operations, and making a meaningful contribution to the industry.