Lacy Holland

Director of Sales Operations | Oklahoma City, Oklahoma, United States

Professional Overview

Lacy Holland is an accomplished sales and operations professional with a demonstrated track record of driving revenue growth and operational efficiency within the cybersecurity industry. As the Director of Sales Operations at Alias Cybersecurity, she leverages her expertise in sales strategy, customer relationship management, and cross-functional collaboration to optimize the company's sales processes and enable its sales teams to achieve their targets.

Experience Summary

Current Role

As the Director of Sales Operations at Alias Cybersecurity, Lacy is responsible for overseeing the company's sales operations, including forecasting, pipeline management, CRM optimization, and sales analytics. She works closely with the sales, marketing, and executive teams to develop and implement effective sales strategies that align with the company's overall business objectives. Under her leadership, Alias has experienced a 25% year-over-year increase in sales revenue and a 15% improvement in lead conversion rates.

Career Progression

Prior to her current role, Lacy served as a Sales Executive at Alias Cybersecurity, where she demonstrated her ability to build strong client relationships and secure significant deals. Before joining Alias, she held various sales and sales management positions at Dell Technologies, including EUX, AI and Microsoft Co-Pilot Business Advisor, North America Regional Services Sales Manager, and Services Sales Specialist. Her earlier experience also includes roles as an Inside Sales Representative at Dell and a Senior Manager Sales at RadioShack, where she honed her skills in customer service, sales strategy, and team leadership.

Academic Background

Lacy holds a Bachelor of Science degree in Business Administration from the University of Oklahoma, where she graduated with honors.

Areas of Expertise

• Sales strategy and execution

• Sales operations and process optimization

• Customer relationship management (CRM) systems

• Sales forecasting and pipeline management

• Cross-functional collaboration and team leadership

• Cybersecurity industry knowledge and trends

Professional Impact

Throughout her career, Lacy has consistently delivered measurable results and contributed to the success of the organizations she has served. Her leadership in driving sales process improvements at Alias Cybersecurity has resulted in increased efficiency, higher close rates, and greater customer satisfaction. Additionally, her industry expertise and collaborative approach have enabled her to build strong partnerships with key stakeholders, contributing to the overall growth and success of the businesses she has been a part of.

Conclusion

Lacy Holland is a strategic and results-oriented sales and operations professional with a proven track record of success in the cybersecurity industry. Her ability to align sales strategies with business objectives, optimize operational processes, and foster strong client relationships make her a valuable asset to any organization. Lacy is committed to continuously improving and delivering exceptional results, positioning her for continued success in her current and future roles.