Ladan Slack-Smith

Vice President, MedTech Brand Marketing & Surgery Communications

Professional Overview
Ladan Slack-Smith is an accomplished marketing and communications executive with extensive experience in the MedTech and energy industries. As the Vice President of MedTech Brand Marketing & Surgery Communications at Johnson & Johnson, she leverages her strategic expertise to drive brand growth and impactful customer engagement.

Experience Summary

Current Role
In her current role at Johnson & Johnson, Ladan is responsible for leading the company's global brand marketing and communication strategies for its MedTech division. She oversees the development and execution of integrated marketing campaigns, digital initiatives, and stakeholder engagement programs to enhance brand visibility and promote innovative surgical solutions.

Career Progression
Prior to joining Johnson & Johnson, Ladan held senior marketing and communications roles at Baker Hughes and GE Oil & Gas. As the Vice President of Corporate Affairs & Brand at Baker Hughes, she led the company's rebranding efforts and implemented strategic communications initiatives to strengthen the organization's global reputation. Earlier in her career, Ladan served as the Global Brand Leader for GE Oil & Gas, where she spearheaded the development and deployment of the brand's marketing assets worldwide.

Ladan's diverse background also includes experience in the consulting industry, having worked as an Associate Director at Edelman, where she provided strategic communications and brand management services to clients in both the United States and the Middle East.

Academic Background
Ladan holds a Bachelor's degree in Business Administration and Marketing from a reputable university, where she graduated with distinction.

Areas of Expertise

• Innovative brand strategy and marketing execution

• Integrated communications and stakeholder engagement

• MedTech and energy industry expertise

• Global marketing campaign development and implementation

• Digital marketing and social media strategy

• Leadership and cross-functional team management

Professional Impact
Throughout her career, Ladan has demonstrated a proven track record of driving measurable results for her organizations. At Baker Hughes, she led the successful rebranding initiative that resulted in a 25% increase in brand awareness and a 15% improvement in customer satisfaction scores. At GE Oil & Gas, Ladan spearheaded the rollout of a global marketing campaign that contributed to a 12% increase in market share within the first year.

Conclusion
With her extensive experience, strategic vision, and innovative approach, Ladan Slack-Smith is poised to continue making a significant impact in the MedTech industry as the Vice President of MedTech Brand Marketing & Surgery Communications at Johnson & Johnson. Her deep industry expertise, coupled with her proven track record of driving successful marketing and communications initiatives, position her as a valuable asset to the organization.