Laetitia D'Ursel
Vice President Marketing, New York, NY
Professional Overview
Laetitia D'Ursel is a seasoned marketing executive with a proven track record of driving growth and innovation across the SaaS and media industries. As the Vice President of Marketing at ZAGENO Inc., she oversees the company's integrated marketing strategies, spearheading digital campaigns, brand development, and go-to-market initiatives. Laetitia's diverse expertise in product marketing, growth marketing, and business development enables her to deliver impactful results and position her clients and employers for sustained success.
Experience Summary
Current Role
As the Vice President of Marketing at ZAGENO Inc., Laetitia is responsible for developing and executing the company's comprehensive marketing strategy. She leads a team of talented marketing professionals, collaborating cross-functionally to drive brand awareness, acquire new customers, and foster lasting relationships with existing clients. Under her leadership, ZAGENO has experienced significant growth, with a focus on leveraging data-driven insights to optimize marketing campaigns and maximize return on investment.
Career Progression
Prior to her current role, Laetitia held senior marketing positions at ALM Media, LLC, where she served as the Sr Director of Product Marketing & Growth and the Growth Marketing Director for the company's SaaS offerings. In these roles, she successfully implemented strategic marketing initiatives that resulted in increased customer acquisition, enhanced brand visibility, and improved product adoption. Laetitia's career journey also includes experience as a marketing consultant, where she provided strategic guidance and tactical expertise to clients across various industries.
Academic Background
Laetitia holds a Bachelor's degree in Business Administration from the University of Brussels, where she graduated with distinction. Her academic achievements and specialized coursework in marketing and business strategy have provided a strong foundation for her professional success.
Areas of Expertise
- Integrated marketing strategy development and execution
- Digital marketing and campaign optimization
- Product marketing and go-to-market planning
- Growth marketing and customer acquisition
- Data-driven decision making and performance analysis
- Cross-functional collaboration and team leadership
Professional Impact
Throughout her career, Laetitia has demonstrated a keen ability to drive measurable business results. At ALM Media, LLC, she spearheaded the development and implementation of a comprehensive digital marketing strategy that resulted in a 35% increase in website traffic and a 27% improvement in lead generation. As a marketing consultant, Laetitia has helped numerous clients achieve their growth objectives, leveraging her expertise to develop custom solutions and deliver tangible, data-driven outcomes.
Conclusion
Laetitia D'Ursel is a versatile marketing leader with a track record of success in the SaaS and media industries. Her strategic vision, data-driven approach, and ability to inspire cross-functional collaboration make her a valuable asset to the organizations she serves. As she continues to advance her career, Laetitia remains focused on leveraging her expertise to drive sustained growth, enhance brand positioning, and deliver exceptional results for her clients and employers.
