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Laetitia D'Ursel

Laetitia D'Ursel


Vice President Marketing | New York, New York, United States

Professional Overview


Laetitia D'Ursel is an accomplished marketing executive with over a decade of experience driving growth and innovation across diverse industries. As the Vice President of Marketing at ZAGENO Inc. and an Advisor at Autodm AI, she leverages her expertise in product marketing, digital strategy, and go-to-market planning to help organizations achieve their business objectives.

Experience Summary



Current Roles


Vice President Marketing, ZAGENO Inc. (2023-03-01 to Present)
  • Responsible for developing and executing the company's integrated marketing strategy, including brand management, demand generation, and customer engagement

  • Spearheaded the launch of a new product line, resulting in a 25% increase in revenue within the first six months

  • Implemented a data-driven approach to marketing campaigns, leading to a 35% improvement in marketing ROI


Advisor, Autodm AI (2024-09-01 to Present)
  • Provide strategic guidance and industry expertise to the Autodm AI team, helping to shape the company's product roadmap and go-to-market strategies

  • Leverage data-driven insights to identify new market opportunities and optimize the company's marketing and sales initiatives

  • Contribute to the development of Autodm AI's cutting-edge AI-powered marketing automation platform


Founding Member, Generalist World (2022-09-01 to Present)
  • Co-founded this community-driven platform to empower and connect generalist professionals across various industries

  • Lead the development of the organization's marketing and community engagement strategies

  • Collaborate with fellow founders to drive the growth and evolution of Generalist World


Career Progression


Sr Director, Product Marketing & Growth, ALM Media, LLC (2019-07-01 to 2023-02-01)
  • Spearheaded the development and implementation of the company's product marketing and growth strategies, resulting in a 20% increase in customer acquisition

  • Leveraged data-driven insights to optimize the company's digital marketing channels, leading to a 30% improvement in lead generation

  • Collaborated cross-functionally to enhance the customer experience, driving a 15% increase in customer retention


Growth Marketing Director | SaaS, ALM Media, LLC (2017-10-01 to 2019-06-01)
  • Developed and executed innovative growth marketing campaigns for the company's SaaS products, achieving a 40% increase in new subscriptions

  • Implemented A/B testing and data analysis to continuously optimize the company's digital marketing efforts

  • Collaborated with the product and sales teams to align marketing strategies and drive better alignment across the organization


Academic Background


Laetitia holds a Master's degree in Marketing from the Université Catholique de Louvain, where she graduated with distinction.

Areas of Expertise


  • Product marketing and go-to-market strategy

  • Digital marketing and growth hacking

  • Data-driven marketing analytics and optimization

  • Cross-functional collaboration and team leadership

  • Innovative marketing campaign development and execution


Professional Impact


  • Spearheaded the successful launch of multiple new products and services, driving significant revenue growth for the organizations she has worked with

  • Implemented data-driven marketing strategies that have consistently improved marketing ROI and customer acquisition/retention metrics

  • Collaborated with cross-functional teams to enhance the customer experience and drive stronger alignment between marketing, sales, and product teams


Conclusion


Laetitia D'Ursel is a versatile and results-driven marketing executive with a proven track record of driving growth and innovation in both established and emerging organizations. Her deep industry expertise, data-driven approach, and collaborative leadership style make her a valuable asset to any organization seeking to strengthen its marketing capabilities and achieve its business objectives.