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Laia Fernandez

Laia Fernandez


Founder & CEO



Laia Fernandez is a seasoned entrepreneur and marketing executive with a proven track record of driving business growth and innovation across various industries. As the Founder and CEO of MoonBlast, she leads a dynamic team in the development and launch of cutting-edge sustainable products and services. Additionally, Laia holds concurrent leadership roles as the Chief Marketing Officer at Earthstream and the FCMO at The Laughing Otter, leveraging her expertise to propel these organizations forward.

Professional Experience



Current Roles


Founder & CEO, MoonBlast (2021-03-01 to Present)
  • Established and scaled a innovative sustainable product line, achieving 150% revenue growth in the first 18 months

  • Developed and executed a comprehensive marketing strategy, driving brand awareness and customer acquisition

  • Assembled a high-performing cross-functional team, fostering a culture of collaboration and continuous improvement


Chief Marketing Officer, Earthstream (2024-08-01 to Present)
  • Spearheaded the rebranding and repositioning of Earthstream, resulting in a 35% increase in web traffic and a 20% boost in lead conversion

  • Implemented data-driven marketing campaigns, optimizing digital channels and strategies to enhance customer engagement

  • Collaborated with the executive team to develop and execute long-term growth initiatives


FCMO, The Laughing Otter (2023-12-01 to Present)
  • Provided strategic oversight and leadership for all marketing, sales, and customer experience initiatives

  • Drove the successful launch of two new product lines, exceeding revenue targets by 25% in the first quarter

  • Developed and implemented a comprehensive employee training program to enhance cross-functional collaboration


Previous Experience


Co-Founder & CEO, Be ALAM (2019-02-01 to 2022-10-01)
  • Co-founded and led a sustainable lifestyle brand, growing the business to a multi-million dollar valuation in 3 years

  • Oversaw all aspects of the business, including product development, marketing, and operations

  • Secured strategic partnerships and investments to support the company's growth and expansion


Marketing Director, Conscious Items (2020-05-01 to 2020-12-01)
  • Developed and executed a comprehensive marketing strategy, resulting in a 40% increase in online sales

  • Implemented data-driven analytics to optimize marketing campaigns and improve customer acquisition and retention


Education


  • Master of Business Administration, University of Oxford (2013-2015)

  • Bachelor of Arts in Marketing, University of Cambridge (2009-2013)


Areas of Expertise


  • Sustainable product development and innovation

  • Digital marketing and e-commerce optimization

  • Brand strategy and repositioning

  • Cross-functional team leadership and management

  • Driving business growth and operational excellence


Professional Impact


  • Named one of "30 Under 30" Sustainability Leaders by GreenBiz Magazine (2021)

  • Recognized as a "Top 100 Women in eCommerce" by Entrepreneur Magazine (2022)

  • Invited to speak at numerous industry conferences and events on topics of sustainability, entrepreneurship, and marketing


Conclusion


Laia Fernandez is a dynamic and visionary leader who has consistently demonstrated her ability to drive business growth, foster innovation, and make a meaningful impact in the sustainability and marketing industries. With her extensive experience, strategic mindset, and proven track record of success, Laia is well-positioned to continue expanding her influence and leading organizations to new heights of success.