Professional Summary

Professional Overview

Laird Vlaming is an experienced Shopper Marketing Manager with a strong background in sales, marketing, and consumer engagement. With a focus on the food and beverage industry, Laird leverages their expertise to drive innovative shopper-centric strategies that deliver measurable business impact.

Experience Summary

Current Role

As the Shopper Marketing Manager at JonnyPops, LLC, Laird is responsible for developing and executing comprehensive shopper marketing programs that enhance brand visibility, drive consumer demand, and optimize in-store sales performance. In this role, Laird collaborates cross-functionally to analyze consumer insights, design impactful promotional campaigns, and implement effective retail activation initiatives.

Career Progression

Prior to their current position, Laird held various roles within JonnyPops, LLC, including Sales and Marketing Associate. In this capacity, they honed their skills in account management, product marketing, and sales enablement. Additionally, Laird's previous experience as a Shopkeeper and TA at St. Olaf College, as well as a Professor Liaison at STO Talks, has provided them with a unique perspective on the educational and nonprofit sectors.

Academic Background

Laird holds a Bachelor's degree in Economics from St. Olaf College, where they developed a strong foundation in data analysis, strategic planning, and consumer behavior.

Areas of Expertise

• Shopper marketing strategy and campaign development

• Retail activation and in-store execution

• Consumer insights and market analysis

• Cross-functional collaboration and stakeholder management

• Data-driven decision making and performance optimization

Professional Impact

Throughout their career, Laird has demonstrated a passion for driving innovative solutions that enhance brand visibility and customer engagement. In their current role, they have played a pivotal role in the successful launch of several high-profile shopper marketing initiatives, resulting in significant increases in sales and brand awareness for JonnyPops, LLC.

Conclusion

With a proven track record of success and a deep understanding of the food and beverage industry, Laird Vlaming is poised to continue making a meaningful impact as a Shopper Marketing Manager. Their versatile skillset, combined with a strong commitment to delivering exceptional results, makes Laird an invaluable asset to any organization.