Professional Summary
Professional Overview
Lakshman Velayutham is a seasoned marketing executive with over 20 years of experience in the financial services and retail industries. As the Chief Marketing Officer at Ujjivan Small Finance Bank Limited, he spearheads the bank's marketing strategy and initiatives, driving brand awareness, customer engagement, and business growth.
Experience Summary
Current Role
As the Chief Marketing Officer at Ujjivan Small Finance Bank Limited, Lakshman is responsible for developing and executing the bank's comprehensive marketing strategy. He oversees all aspects of marketing, including brand management, advertising, digital marketing, and customer experience initiatives. Under his leadership, Ujjivan Small Finance Bank has significantly enhanced its brand positioning and customer outreach, leading to increased customer acquisition and improved customer loyalty.
Career Progression
Prior to his current role, Lakshman held several senior marketing positions, including Head of Marketing for NRI, Rural, Corporate Salary, and Value Customers at ICICI Bank, where he was instrumental in driving targeted marketing campaigns and expanding the bank's customer base. He also gained valuable experience in the retail sector as the Head of Direct Marketing at VF Arvind Brands and in the telecommunications industry as the Senior Marketing Manager for Broadband and Dial-Up at Tata Communications.
Academic Background
Lakshman holds a Bachelor's degree in Commerce from the University of Madras.
Areas of Expertise
- Strategic marketing planning and execution
- Brand development and management
- Digital marketing and customer engagement
- Financial services marketing
- Retail marketing and direct marketing
- Data-driven decision making and analytics
Professional Impact
Throughout his career, Lakshman has been recognized for his innovative marketing strategies and contributions to the growth and success of the organizations he has served. At ICICI Bank, he played a key role in developing and implementing targeted marketing campaigns that resulted in significant increases in customer acquisition and retention rates. At Ujjivan Small Finance Bank, he has been instrumental in enhancing the bank's brand visibility and driving customer engagement through the effective use of digital marketing channels.
Conclusion
Lakshman Velayutham is a dynamic and results-oriented marketing leader with a proven track record of driving business growth and improving customer engagement. With his deep industry expertise, strategic vision, and strong leadership skills, he is well-positioned to continue making a significant impact in the financial services sector.
