Lakshya Khanna

Experienced Digital Marketing Leader and Co-Founder

Professional Overview

Lakshya Khanna is an accomplished digital marketing professional with expertise in driving strategic initiatives and delivering measurable business impact. As the Chief Marketing Officer at V3Cars and Co-Founder of Intellect Ads, he has a proven track record of leveraging data-driven insights to optimize marketing campaigns and enhance customer engagement.

Experience Summary

Current Roles

Chief Marketing Officer, V3Cars (2019 - Present)

Responsible for leading all marketing and brand strategy initiatives to strengthen V3Cars' market presence and drive customer acquisition

Oversees the development and implementation of comprehensive digital marketing plans, including SEO, social media, content marketing, and performance-based campaigns

Collaborates cross-functionally to align marketing efforts with overall business objectives and deliver measurable ROI

Co-Founder and Director of Digital Marketing, Intellect Ads (2016 - Present)

Co-founded Intellect Ads, a digital marketing agency, and serves as the Director of Digital Marketing

Provides strategic guidance and hands-on leadership to the digital marketing team, ensuring the delivery of innovative, data-driven solutions for clients

Spearheaded the agency's growth and diversification, expanding its client portfolio and service offerings

Career Progression

Prior to his current roles, Lakshya held various leadership positions in the digital marketing industry, including:

Manager, Digital at Mindshare (2013 - 2016)

International Sales and BFSI & Auto vertical roles at Tyroo Media Pvt Ltd (2011 - 2013)

Sr. Sales and Marketing Executive at Scholastic (2010)

Management Trainee at Ogilvy & Mather (2009)

Throughout his career, Lakshya has demonstrated a strong ability to drive strategic initiatives, optimize marketing campaigns, and deliver measurable results for his clients and employers.

Academic Background

Master of Business Administration (MBA), Symbiosis Institute of Management Studies, Pune

Bachelor of Engineering (B.E.), Electronics and Communication, Visvesvaraya Technological University, Bangalore

Areas of Expertise

Digital Marketing Strategy and Execution

Search Engine Optimization (SEO)

Social Media Marketing

Content Marketing

Performance-based Campaigns

Cross-functional Collaboration

Analytical Thinking and Data-driven Decision Making

Client Relationship Management

Professional Impact

Spearheaded the digital marketing transformation at V3Cars, resulting in a 35% increase in website traffic and a 25% improvement in lead generation

Co-founded Intellect Ads, which has since grown to become a leading digital marketing agency, serving clients across various industries

Recognized as a thought leader in the digital marketing space, frequently invited to speak at industry events and conferences

Conclusion

Lakshya Khanna is a versatile digital marketing leader with a proven track record of driving business growth and delivering exceptional results. His strategic mindset, technical expertise, and collaborative approach make him a valuable asset to any organization looking to enhance its digital marketing capabilities and achieve sustainable success.