Lam Tran

Co Founder & CEO, WisePass

Ho Chi Minh City, Ho Chi Minh, Vietnam

Professional Overview
Lam Tran is a seasoned entrepreneur and marketing strategist with over a decade of experience driving growth and innovation in the technology and e-commerce sectors. As the Co Founder and CEO of WisePass, he leverages his expertise in data-driven marketing, consumer insights, and business development to expand the company's presence and deliver exceptional value to its clients.

Experience Summary

Current Role
As the Co Founder and CEO of WisePass, Lam is responsible for setting the strategic vision, leading the executive team, and overseeing all aspects of the company's operations. Under his guidance, WisePass has emerged as a leading provider of digital loyalty and rewards solutions, serving a growing portfolio of clients across Vietnam. Lam's ability to identify market opportunities, optimize marketing initiatives, and foster a collaborative, innovative culture has been instrumental in driving the company's success.

Career Progression
Prior to co-founding WisePass, Lam held several notable roles, including Head of Marketing at Tiki.vn, where he spearheaded digital marketing strategies that contributed to the company's rapid growth, and Online Sales Account Strategist at Google, where he honed his expertise in data-driven marketing and client engagement. Lam's entrepreneurial spirit led him to establish Lam Tran Partners, a successful marketing analytics consultancy, and Head of Marketing Analytics at nhomMua.com, where he leveraged his analytical skills to drive e-commerce performance.

Academic Background
Lam holds a Bachelor's degree in Business Administration from the University of Economics Ho Chi Minh City, where he graduated with distinction and demonstrated strong leadership and academic achievements.

Areas of Expertise

• Digital marketing and growth strategy

• Consumer behavior analysis and market insights

• Business development and strategic partnerships

• Data-driven decision making and performance optimization

• Building and leading high-performing teams

Professional Impact
Under Lam's visionary leadership, WisePass has become a trusted partner for numerous businesses, helping them enhance customer loyalty, improve marketing effectiveness, and drive sustainable growth. His ability to identify and capitalize on emerging market trends has enabled WisePass to continuously innovate and expand its product offerings, solidifying its position as a industry trailblazer.

Conclusion
Lam Tran's entrepreneurial spirit, strategic acumen, and deep industry expertise have positioned him as a prominent figure in Vietnam's technology and e-commerce landscape. As the Co Founder and CEO of WisePass, he remains committed to driving innovation, fostering collaborative partnerships, and empowering businesses to achieve their growth objectives through data-driven marketing solutions.