Lan Ta

Executive Vice President, Design & Product

Professional Overview
Lan Ta is an accomplished design and product executive with over 30 years of experience in the fashion and retail industry. As the Executive Vice President of Design & Product at Sid Mashburn and Ann Mashburn, she leads a talented team responsible for shaping the creative vision and product development for these premier apparel and lifestyle brands.

Experience Summary

Current Role
In her current role as Executive Vice President, Design & Product, Lan oversees all aspects of the design and product development process, from conceptualization to launch. She is instrumental in driving the strategic direction of the company's product offerings, ensuring they align with the brand's distinct aesthetic and cater to the evolving needs of their discerning customer base. Under her leadership, Sid Mashburn and Ann Mashburn have strengthened their reputation for exceptional quality, timeless style, and exceptional customer experiences.

Career Progression
Prior to her current role, Lan held senior design and product leadership positions at various renowned fashion and retail brands, including Restoration Hardware, Talbots, Lands' End, Tanner Companies, Liz Claiborne, and Ann Taylor Loft. Throughout her career, she has demonstrated a keen eye for design, a deep understanding of consumer trends, and the ability to translate brand visions into commercially successful product lines.

Academic Background
Lan holds a degree in Fashion Design, providing her with a strong foundation in the principles of design, construction, and material selection.

Areas of Expertise

• Fashion and apparel design

• Product development and merchandising

• Brand strategy and positioning

• Trend analysis and market research

• Supply chain management and sourcing

• Cross-functional team leadership and collaboration

Professional Impact
Lan's contributions have been instrumental in driving the growth and success of the brands she has served. Her design leadership has consistently resulted in strong sell-through rates and positive customer feedback. Furthermore, her ability to foster innovative collaborations and manage complex product development processes has earned her a reputation as a respected industry leader.

Conclusion
With her extensive experience, strategic vision, and design expertise, Lan Ta is poised to continue elevating the Sid Mashburn and Ann Mashburn brands as the Executive Vice President of Design & Product. Her commitment to delivering exceptional products and cultivating a distinctive brand identity positions her as a valuable asset to the company and the broader fashion industry.