Lan Tran-Sellitti
VP of Marketing Growth, Los Angeles, California, United States
Professional Overview
Lan Tran-Sellitti is an accomplished marketing executive with over 15 years of experience driving growth and digital transformation for leading consumer brands. As the VP of Marketing Growth at The Boutique Brands, she oversees the company's multi-channel marketing strategy, leveraging her deep expertise in ecommerce, digital marketing, and marketing analytics to accelerate revenue and customer acquisition.
Experience Summary
Current Role
As the VP of Marketing Growth at The Boutique Brands, Lan is responsible for developing and executing innovative marketing campaigns that elevate the company's brand presence and drive sustainable growth. She leads a talented team of marketing professionals, optimizing the organization's digital marketing ecosystem, online customer experience, and performance-based marketing initiatives. Under her leadership, The Boutique Brands has achieved significant year-over-year increases in website traffic, online conversions, and overall marketing ROI.
Career Progression
Prior to her current role, Lan held senior marketing positions at several prominent consumer brands, including Saje Natural Wellness, Tea Drops, Trina Turk, and bebe stores. She has a proven track record of spearheading digital transformation, implementing data-driven strategies, and delivering measurable results. Lan's ability to identify growth opportunities, enhance customer engagement, and optimize marketing performance has contributed to the success of the organizations she has served.
Academic Background
Lan holds a Bachelor of Science degree in Business Administration from the University of Southern California, where she graduated with honors.
Areas of Expertise
- Ecommerce and digital marketing strategy
- Marketing analytics and performance optimization
- Customer acquisition and retention
- Omnichannel marketing campaign management
- Brand positioning and creative direction
- Cross-functional team leadership and collaboration
Professional Impact
Throughout her career, Lan has demonstrated a talent for driving impactful marketing initiatives that deliver tangible business results. At Tea Drops, she led the implementation of a comprehensive digital marketing strategy that resulted in a 35% increase in website traffic and a 45% improvement in online conversion rates. At Saje Natural Wellness, Lan spearheaded the company's successful entry into the U.S. market, overseeing the launch of a new ecommerce platform and marketing campaigns that contributed to a 72% year-over-year growth in revenue.
Conclusion
With her deep expertise in marketing strategy, data-driven decision-making, and cross-functional collaboration, Lan Tran-Sellitti is poised to continue driving transformative growth for The Boutique Brands. Her commitment to innovation, coupled with her proven track record of success, makes her a valuable asset to any organization seeking to enhance its marketing performance and customer engagement.
