Professional Overview
Lana McGilvray is a seasoned executive, currently serving as the Founding Partner, CEO, and CMO at Purpose Worldwide, based in New York, New York, United States. Her key expertise areas include marketing, public relations, and sales, with a focus on the technology and media industries.
Experience Summary
Current Role
As the Founding Partner, CEO, and CMO at Purpose Worldwide, Lana is responsible for overseeing the company's overall strategy, marketing efforts, and business development. Her key responsibilities include driving growth, leading cross-functional teams, and fostering strategic partnerships.
Career Progression
Lana's career trajectory spans over two decades, with notable previous roles including:
- Principal at Blast Public Relations and Marketing
- Chief Marketing Officer at PulsePoint
- VP, Marketing at Datran Media
- VP of Sales and Marketing at SKYLIST and UnsubCentral
- National Sales and Marketing Director at Concero
- Assistant Director at Columbia University Grad. School of Business (CITI)
- Public Television Reporter and Scriptwriter at City of White Plains, New York
- Account Management at McCann Erickson
Areas of Expertise
Lana's industry-specific skills and technical competencies include:
- Marketing strategy and planning
- Public relations and communications
- Sales and business development
- Team leadership and management
- Strategic partnerships and collaborations
Professional Impact
Throughout her career, Lana has driven growth, led high-performing teams, and developed strategic partnerships, resulting in significant business impact. While specific project details are not available, her experience and achievements demonstrate a strong track record of success in the technology and media industries.
Conclusion
Lana McGilvray is a seasoned executive with a strong background in marketing, public relations, and sales. As the Founding Partner, CEO, and CMO at Purpose Worldwide, she is well-positioned to drive growth and lead strategic initiatives. With her expertise and experience, Lana offers a unique value proposition, combining industry knowledge, leadership capabilities, and a proven track record of success.
