Professional Summary
Professional Overview
Lance Bertram is a seasoned business executive with over 20 years of experience in the transportation and logistics industry. As the Sr. Vice President; Sales, Marketing & Distribution; Chief Revenue Officer at Idealease, he oversees the company's revenue generation strategies, marketing initiatives, and nationwide distribution network.
Experience Summary
Current Role
In his current role as Sr. Vice President and Chief Revenue Officer at Idealease, Mr. Bertram is responsible for driving the company's sales, marketing, and distribution efforts. He leads a team of over 200 professionals across the organization, working to optimize revenue streams, strengthen customer relationships, and expand Idealease's market share. Under his leadership, the company has consistently exceeded its annual sales targets, achieving double-digit growth in key performance metrics.
Career Progression
Prior to his current position, Mr. Bertram held various leadership roles at Idealease, including Vice President of Sales & Marketing and Vice President of Marketing. During his tenure, he has been instrumental in developing and implementing successful marketing campaigns, enhancing the company's brand visibility, and spearheading strategic partnerships that have contributed to Idealease's growth and industry reputation.
Early in his career, Mr. Bertram gained valuable experience in the rental and leasing sector, serving as a Rental & Lease Sales professional at Rollins Truck Rental & Leasing.
Academic Background
Mr. Bertram holds a Bachelor's degree in Business Administration from the University of Illinois, where he graduated with honors.
Areas of Expertise
- Sales and revenue growth strategy
- Integrated marketing and branding
- Operational efficiency and optimization
- Strategic partnership development
- Leadership and team management
Professional Impact
Under Mr. Bertram's leadership, Idealease has consistently outperformed its industry peers, achieving significant market share gains and customer loyalty. He has played a pivotal role in the company's expansion into new geographic markets and the introduction of innovative product offerings that have solidified Idealease's position as a trusted transportation solutions provider.
Conclusion
With his extensive experience, strategic vision, and a proven track record of driving organizational success, Lance Bertram is a valuable asset to Idealease and a respected leader in the transportation and logistics industry. He is committed to leveraging his expertise to further enhance the company's competitive advantage and deliver sustainable growth for all stakeholders.
