Professional Summary

Professional Overview

Lance Dobson is a seasoned digital marketing professional with a strong background in paid search, search engine optimization, and YouTube advertising. He specializes in driving strategic growth and performance optimization for leading brands across diverse industries.

Experience Summary

Current Role

Lance currently serves as a at ShedRx, where he leverages his expertise to develop and execute innovative digital marketing strategies that consistently deliver measurable results.

Career Progression

Prior to his current role, Lance held the position of Senior Paid Search Manager at 1-800 CONTACTS, where he spearheaded the company's paid search and YouTube advertising initiatives, driving significant improvements in campaign performance and return on investment. Before that, he served as a SEM Program Manager at Backcountry.com, where he optimized paid search campaigns and implemented successful search engine optimization (SEO) strategies.

Earlier in his career, Lance gained valuable experience as a Paid Search Analyst at Backcountry.com and an Internet Business Consultant at PMI Professional Marketing International. He also briefly worked as an English Teacher at Pinnacle Language Institute and a Sales Support Agent at Nuskin Enterprises.

Academic Background

Lance holds a bachelor's degree in Japanese Studies with a focus on technical writing, persuasive writing, chemistry, accounting, economics, and Japanese from Brigham Young University.

Areas of Expertise

• Paid search campaign management and optimization

• Search engine optimization (SEO) strategies

• YouTube advertising and video marketing

• Cross-channel digital marketing integration

• Performance analysis and data-driven decision-making

• Client and stakeholder relationship management

Professional Impact

Throughout his career, Lance has consistently delivered measurable results for his clients and employers. At 1-800 CONTACTS, he successfully implemented strategies that led to significant improvements in paid search and YouTube advertising performance, driving increased revenue and profitability. As a SEM Program Manager at Backcountry.com, he optimized paid search campaigns and implemented effective SEO tactics, contributing to the company's overall digital marketing success.

Conclusion

With his extensive experience, data-driven approach, and adaptable skillset, Lance Dobson is poised to continue driving impactful digital marketing strategies that propel organizations to new heights of success. He is dedicated to staying at the forefront of industry trends and leveraging the latest tools and technologies to help his clients and employers achieve their digital marketing goals.