Professional Summary
Professional Overview
Lance Hood is a seasoned marketing executive with over 25 years of experience in the technology and healthcare industries. As the Chief Marketing Officer at Shufti Pro, he is responsible for driving the company's global marketing strategy, brand development, and go-to-market initiatives.
Experience Summary
Current Role
As the Chief Marketing Officer at Shufti Pro, Lance is responsible for crafting and executing the company's comprehensive marketing strategy. He oversees all aspects of the marketing function, including branding, demand generation, product marketing, and strategic partnerships. Under his leadership, Shufti Pro has strengthened its market position as a leading provider of identity verification and fraud prevention solutions, expanding its global customer base and solidifying its reputation as an industry innovator.
Career Progression
Prior to his current role, Lance held various senior marketing and operational leadership positions at renowned companies in the technology and healthcare sectors. He served as the Senior Director of Omnichannel Authentication at TransUnion, where he spearheaded the development and implementation of innovative identity verification solutions. Before that, he was the Senior Director of Caller Authentication at Neustar, Inc., where he played a pivotal role in enhancing the company's product offerings and driving customer growth.
Earlier in his career, Lance held the role of Chief Marketing Officer at TRUSTID, Inc. and served as the Vice President of Marketing at GetInsured and Array Health. He has also held leadership positions at Edifecs, Epok, Inc., OneName, and Health Systems Technologies, where he successfully led cross-functional teams and drove product innovation and market expansion.
Academic Background
Lance holds a Bachelor of Science degree in Business Administration from the University of Washington, where he graduated with distinction.
Areas of Expertise
- Marketing strategy and execution
- Brand development and positioning
- Demand generation and lead management
- Product marketing and go-to-market initiatives
- Strategic partnerships and business development
- Cross-functional team leadership and collaboration
Professional Impact
Throughout his career, Lance has consistently demonstrated his ability to drive measurable results and positively impact the organizations he has served. He has a proven track record of developing and implementing successful marketing campaigns, launching new products and services, and building strong partnerships that have contributed to the growth and success of his employers.
Conclusion
With his extensive experience, proven leadership skills, and deep industry expertise, Lance Hood is well-positioned to continue driving Shufti Pro's marketing efforts and contributing to the company's overall success in the identity verification and fraud prevention market.
