Lance Iserman
Chief Executive Officer
Minneapolis, Minnesota, United States
Professional Overview
Lance Iserman is an accomplished automotive industry executive serving as the Chief Executive Officer of Morrie's Automotive Group. With over 25 years of experience, he has honed his expertise in customer financial services, sales management, and operational leadership, driving strategic growth and profitability for prominent organizations within the sector.
Experience Summary
Current Role
As the Chief Executive Officer of Morrie's Automotive Group since 2019, Lance is responsible for overseeing the company's overall business strategy, financial performance, and operational excellence. Under his leadership, Morrie's Automotive Group has solidified its position as a leading player in the Minneapolis market, renowned for its exceptional customer service and innovative retail solutions.
Career Progression
Prior to joining Morrie's, Lance held several senior-level positions, including Chief Operating Officer and Executive Vice President of Sales at AutoNation, where he was instrumental in driving the company's sales and operational growth. Earlier in his career, he served in various customer financial services and sales management roles at Midway Auto Team and Berkshire Hathaway Automotive, honing his expertise in automotive retail operations and customer relationship management.
Academic Background
Lance holds a Bachelor's degree in Business Administration from the University of Minnesota, where he graduated with distinction.
Areas of Expertise
- Automotive industry expertise, with a focus on customer financial services, sales management, and operational leadership
- Strategic planning and execution, driving organizational growth and profitability
- Innovative retail solutions and customer-centric approach
- Talent development and team management
- Financial analysis and performance optimization
Professional Impact
During his tenure at AutoNation, Lance played a pivotal role in increasing the company's sales volume and market share, while also improving customer satisfaction and retention. At Morrie's Automotive Group, he has been instrumental in implementing data-driven decision-making, streamlining operational processes, and fostering a culture of continuous improvement, positioning the company for sustained success in the competitive Minneapolis automotive market.
Conclusion
With his extensive experience, strategic vision, and proven track record of driving operational excellence, Lance Iserman is well-positioned to lead Morrie's Automotive Group through its next phase of growth and expansion. His deep industry knowledge, coupled with his unwavering commitment to customer satisfaction, make him a valuable asset in the ever-evolving automotive landscape.
