Lance Normand

Vice President, Digital Marketing | Dallas, Texas, United States

Professional Overview

Lance Normand is an accomplished digital marketing executive with over 13 years of experience driving innovative marketing strategies and delivering impactful results. As the Vice President of Digital Marketing at Baylor Scott & White Health, he oversees the organization's comprehensive digital marketing initiatives, leveraging his expertise in data-driven decision-making, cross-channel optimization, and customer-centric campaign execution.

Experience Summary

Current Role

As the Vice President of Digital Marketing at Baylor Scott & White Health, Lance is responsible for leading the organization's digital marketing efforts, including website management, search engine optimization, social media, email marketing, and performance analytics. He collaborates closely with cross-functional teams to develop and implement integrated digital strategies that enhance brand awareness, increase customer engagement, and drive measurable business outcomes.

Career Progression

Prior to his current role, Lance served as the Director of Digital Marketing & Advertising Strategy at Neiman Marcus, where he was instrumental in transforming the company's digital marketing approach. He successfully optimized the brand's online presence, implemented data-driven personalization tactics, and led the development of innovative digital campaigns that resulted in a 22% increase in e-commerce revenue over a 3-year period.

Before Neiman Marcus, Lance held the position of Director of Digital Marketing at Pier 1 Imports, where he spearheaded the integration of the company's digital and traditional marketing initiatives, resulting in a 15% year-over-year growth in online sales. Earlier in his career, he served as the Senior Manager of Digital Marketing at jcpenney and as a Product Manager at iProspect, honing his expertise in digital strategy, performance marketing, and data analytics.

Academic Background

Lance holds a Bachelor of Science in Marketing from the University of Texas at Dallas, where he graduated with honors and was recognized for his outstanding academic achievements.

Areas of Expertise

• Digital marketing strategy and execution

• Search engine optimization (SEO) and search engine marketing (SEM)

• Social media management and content creation

• Email marketing and marketing automation

• Data analytics and performance optimization

• Cross-channel campaign integration

• Omnichannel customer experience

• Digital transformation and innovation

Professional Impact

Throughout his career, Lance has demonstrated a proven track record of driving digital marketing excellence and delivering measurable business impact. His innovative approaches and data-driven decision-making have consistently led to increased customer engagement, enhanced brand loyalty, and significant revenue growth for the organizations he has served.

Conclusion

With his extensive experience, strategic mindset, and passion for digital marketing, Lance Normand is poised to continue making a substantial impact in the healthcare industry as the Vice President of Digital Marketing at Baylor Scott & White Health. His commitment to staying at the forefront of digital marketing trends and his ability to translate data into actionable insights make him a valuable asset to any organization seeking to enhance its digital presence and drive sustainable growth.