Professional Summary
Professional Overview
Lance Redler is an accomplished Chief Revenue Officer with over 25 years of proven success driving revenue growth and leading high-performing sales teams in the technology and imaging solutions industries. With a strong background in sales strategy, business development, and operational leadership, he is a seasoned executive focused on delivering measurable results and driving organizational transformation.
Experience Summary
Current Role
As the Chief Revenue Officer at Levifi, Lance is responsible for spearheading the company's revenue generation initiatives, leading the global sales function, and aligning cross-functional teams to achieve ambitious growth targets. In his dual role as Vice-President of Sales, he has overseen a 47% increase in annual revenue and a 23% improvement in customer retention over the past 5 years.
Career Progression
Prior to joining Levifi, Lance held a series of progressive sales and management roles, including District Regional Manager at COMDOC, Strategic Sales Manager at US Imaging Solutions, and Vice President - General Manager at Delcop. His tenure at Danka Office Imaging, where he served as Regional Manager, District Manager, and Vice President of Sales Operations, further honed his expertise in driving sales, improving operational efficiency, and building high-performing teams.
Academic Background
Lance holds a Bachelor of Science degree in Business Administration from the University of South Carolina, where he graduated with Honors.
Areas of Expertise
- Sales strategy and execution
- Revenue growth and pipeline management
- Strategic account management and customer retention
- Cross-functional team leadership and collaboration
- Operations optimization and process improvement
- Talent development and change management
Professional Impact
Throughout his career, Lance has spearheaded numerous successful initiatives, including the implementation of a data-driven sales forecasting model that improved forecasting accuracy by 28% and the development of a comprehensive sales training program that led to a 15% increase in sales productivity. He is a respected industry thought leader, frequently speaking at conferences and contributing to industry publications.
Conclusion
With his exceptional track record of driving revenue growth, leading high-performing teams, and delivering operational excellence, Lance Redler is a strategic and innovative Chief Revenue Officer poised to make a significant impact in the technology and imaging solutions industries.
