Professional Role and Expertise
Lane Buschel is the founder and current leader of True Story Public Relations (TrueStoryPR), an international marketing communications agency specializing in strategic communications and public relations. Lane positions himself as a senior communications partner working directly with C-suite executives and organizational boards, focusing on treating communications as a strategic lever of power. His professional emphasis is on delivering growth strategies primarily for hospitality, travel, lifestyle, legal, and professional services sectors.
Company Overview: True Story PR
True Story PR is recognized for combining humanity and sophistication in the narratives crafted for global, high-profile brands. The firm operates internationally from its base in Phoenix, AZ, with a notably diverse team of Millennials and Gen Z professionals who share a passion for hospitality, travel, and experiential brands. Their approach includes guiding brands to clearly define and communicate their unique differentiators in competitive markets.
The agency has demonstrated strong engagement within industries such as legal services, exemplified by its recent work with firms like Raines Feldman Littrell LLP, and technology-driven client partnerships including ActionIQ and PlaceIQ. TrueStoryPR is active in creating measurable impact for emerging disruptors and established players alike.
Key Client Engagements and Industry Influence
Lane Buschel and TrueStoryPR have been referenced in multiple high-profile PR campaigns and press releases, notably:
- ActionIQ: Lane serves as the primary PR contact representing TrueStoryPR for ActionIQ, a notable customer data platform company. He handles media relations for key announcements, including partnerships with Teradata and new product launches such as CX.AI—the integration of GenAI with customer experience platforms.
- Admiral: In 2024, Lane was involved in communications for Admiral, a visitor relationship management company that secured $19 million in new funding. This reflects TrueStoryPR's capability to support growth-stage companies in securing earned media and investor confidence.
- PlaceIQ: Lane managed PR efforts linking digital campaigns to consumer behaviors with PlaceIQ, illustrating proficiency in complex, data-driven marketing narratives.
- Legal Sector: Lane facilitated communications for the national expansion of Raines Feldman Littrell LLP, evidencing the agency’s influence within professional services and litigation markets.
Communication Channels and Outreach
- Lane uses the professional email lane@truestorypr.com for client and media relations.
- He actively promotes True Story PR’s visibility through social channels such as LinkedIn, with recent personal posts expressing commitment to increasing the agency's profile.
- TrueStoryPR creates and distributes content through podcasts and newsletters that discuss industry trends and best practices in marketing, further amplifying Lane's thought leadership.
Professional Attributes and Market Position
Lane’s leadership at True Story PR is oriented toward senior-level advisory roles rather than tactical execution, positioning the agency as a strategic communications partner. The firm leverages storytelling not only to promote brand visibility but also to build reputational authority for clients in fast-evolving, competitive sectors.
Given the agency’s successful alignment with technology, hospitality, travel, legal, and data analytics clients, Lane embodies a hybrid expertise in both traditional PR and modern marketing technology ecosystems. This positions TrueStoryPR as a critical resource for clients seeking sophisticated narrative strategies integrated with data-driven marketing outcomes.
Contact Information
- Name: Lane Buschel
- Position: Founder and Lead, True Story Public Relations
- Company: True Story PR (TrueStoryPR)
- Email: lane@truestorypr.com
- Location: Phoenix, Arizona
This profile reflects Lane Buschel’s current role as an influential communication strategist at the helm of TrueStoryPR, with an established track record of high-value client partnerships and industry recognition within marketing, technology, and legal sectors.
